YOU can expect to shell out around £400 for a Dyson Airwrap.
So it's no wonder people are searching stores for dupes.
And they're sure to be racing to B&M after learning there's a new copy in store, and it'll only set you back £19.99.
Jasmine took to TikTok to of the Elle appliance, as she wrote over the top: "This hair tool looks like a dupe to me!"
"When I saw this, I literally screamed with excitement and its only £19.99," she added in the caption.
Claiming to provide the "perfect blow dry effect" with "less hair damage", the 3-in-1 hair styling set comes with a 30mm curling barrel for left side, 30mm curling barrel for the right side and a blow dryer attachment.
Where to find B&M's 'incredible' new Neom diffuser dupe when it's nowhere to be seen in the electrical aisle
"I brought it for my pre teen she loves it and works really good," someone else wrote.
"I got it, it’s super goooood," another said.
"I already have one hairdryer attachment sucks do the curls on slightly damp hair and it’s good for bangs apart from it’s really loud," someone else added.
"I have the straighteners and they are really good," another wrote.
"I can literally afford this, OMG!" someone else exclaimed.
"I have the real one and it’s just not worth the hype," another said.
Best Dyson Airwrap alternatives you can find on Amazon?
There are plenty of affordable alternatives to shop instead of the Dyson Airwrap from various retailers.
Amazon is a great shopping destination to head to, as it has a variety of brands stocked online, which means even more choice, and affordable dupes too.
BaByliss Corded Electric Air Styler, £38.99 (Was £75) -
Revlon Salon One-Step hair dryer and volumiser, £39.99 (Was £59.99) -
Nicky Clarke AirStyle PRO Dryer and Styler, £249.99 -
Revlon One-Step Blow-Dry Multi Styler, £62.45 (Was £74.99) -
WeChip Hair Dryer Brush, Hot Air Brush, £54.99 -
Remington Keratin Protect Heated 45mm Barrel Hot Hair Brush, £36-
PRITECH Hair Dryer Brush, £23 -
Drybar Single Shot Blow-Dryer Brush, £119.89 (Was £125) -
To which Jasmine replied: "Oh no, I’d love to have a proper /Shark hair tool, but they’re so expensive!"