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SHOPPERS are racing to B&M for a new dupe of the Neom diffuser they've labelled "incredible".

Ev headed to her local discount store in search of the £20 product, which looks awfully similar to Neom's £105 Wellbeing Pod Essential Oil Diffuser With Tortoiseshell Glass Cover.

a woman is holding a naeo luna glass aroma diffuser
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Ev was lucky enough to get her hands on one of B&M's must-have diffusersCredit: tiktok/@ewelinaniewinska
a lamp with a black and white pattern is lit up in the dark
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She showed what it looked like when it was plugged inCredit: tiktok/@ewelinaniewinska
a leopard print diffuser next to a box that says neom
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There's also a brown option - which looks remarkably similar to Neom's £105 productCredit: Neom
an aisle in a store with a sign that says seasonal
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But you won't find it in the electrical aisle - it's actually in the Christmas sectionCredit: Alamy

She took to to document her hunt for the diffuser, eventually getting her hands on the viral must-have - from the cheekily-named Naeo range.

Once she'd secured the diffuser, she headed home and immediately set it up.

She added water and a few drops of lavender oil, before plugging it in and switching it on.

The diffuser then let off a pleasing glow, as well as a steady stream of steam.

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"Come with me to @B&M Stores for the NEOM dupe electrical diffuser," Ev captioned her video.

And other lucky shoppers who had managed to get their hands on one took to the comments section to share their delight.

"Bought it today. It’s fab!" one wrote.

"Use a white tea scented essential oil. It's incredible," another said.

"This looks like SUCH a good dupe!" a third marvelled.

"Stunning! I will be purchasing," someone else wrote.

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"It’s not a want it’s a NEED," another insisted.

"Heading to bm right now," someone else laughed.

"I can’t find it anywhere," another moaned.

But Rachel took to the on Facebook to tell shoppers exactly where to find the dupe in their local store.

"Anyone looking for the Neom diffuser dupe, they are down the Christmas gift aisle in B&M not the homeware aisle.

"2 colours to choose from - £20 vs the £105 real one.

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White Company Lime & Bay, £20, / Boots Lime & Clove, £8,

Jo Malone Blackberry & Bay Home, £48, / B&M No.2 Blackberry & Bay, £3.99,

Diptyque’s Baies, £56, / Maison Louis Marie Antidris Cassis, £41,

Diptyque’s Jasmin Scented, £56, / Zara White Jasmine, £15.99,

Le Labo Santal 26, £68, / White Vetiver Classic, £33,

"It’s heavy glass and beautiful.

"Run don’t walk!"

"Why didn’t we look at the Christmas stuff?!" another berated her friend in the comments.

As someone else said they were "on the hunt" for the diffuser.

"Does it use the oils the same way do you know or is it a watered down diffuser?" another asked Rachel in the comments.

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To which she replied: "It’s the same as the Neom. So add water then oil. 3 ‘speeds’."

"Looks like a nice Christmas present!" someone else pointed out.

a naeco candle holder sits on a counter top
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She showed that the top of the diffuser comes off, and is actually "heavy glass"Credit: tiktok/@ewelinaniewinska
a candle sits on a table next to a picture
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While somebody else took to Facebook to share a look at theirsCredit: Facebook/ExtremeCouponingAndBargainsUK
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