‘This is way too early’ people cry as B&M launches new Christmas range including festive chocolates and stockings
SHOPPERS have been left fuming after B&M launched it's new Christmas range including stockings and selection boxes in the middle of August.
It may be 19 whole weeks until Santa comes down the chimney, but the holiday season has started early for B&M.
And despite the fact that we haven't even had the August bank holiday yet, never mind Halloween, B&M seems keen to race through to the end of the year.
As Britons swelter in the basking heat outside, B&M's shelves are lined with fluffy Christmas stocking for dogs, and snowman shaped pet treats.
And the chocolate aisle is filled with winter treats such as Snowy Fingers, chocolate coins and Cadbury's selection boxes.
"Tis the season to save" boast snowflake patterned signs plastered up and down the aisles, advertising 'seasonal gifts' from £5.
Read more shopping stories
Posting a few pictures of their local store to the Extreme Couponing and Bargains UK Facebook group, one shopper said: "Christmas has landed early at B&M", next to a rolling eye emoji.
The post has racked up over 400 comments in less than 24 hours, with many people in shock at how early the range has been released.
One person said: "I absolutely love Christmas but even I think this is way too early."
A second person said: "We’ve not even finished the summer holidays or had Halloween"
A third person said: "This is too early and spoils the excitement.
"It's Halloween first."
A fourth person said: " The kids aren’t even back to school yet."
A fifth added: "It’s too early. It makes it less special as you're sick of looking at Christmas stuff come December."
However, others seemed more than happy to start the celebrations early.
Why do shops start selling Christmas stock so early?
Charlotte Harrington, the manager at Summerhill’s garden centre in Basildon, Essex, explained: “For many, many years now, we’ve opened our Christmas department on the August bank holiday.
"The stock comes in early and we gradually start putting it out on the shop floor. This is just a small fraction of what we have.
“But our Christmas displays are so spectacular it takes time to get everything set up, so we have to start early.
“It may seem a little odd putting them out now — especially with the hot weather.
“But we have to plan so far in advance.”
One person said: "It's never too early."
A second person said: "I've already started my Christmas shopping!"
A third said: "Yay exciting!"
Fabulous will pay for your exclusive stories. Just email: fabulousdigital@the-sun.co.uk and pop EXCLUSIVE in the subject line.