Chappell Roan’s makeup artist reveals $10 primer that keeps her foundation in place – it’s great for a fashion hack, too
THE face primer Chappell Roan uses to keep her foundation in place during high-energy performances has been revealed by her makeup artist.
It’s available at Ulta Beauty but you’ll have to be quick to get it before it sells out.
Chappell has become known for her eye-catching look with over 3.2 million Instagram followers eagerly anticipating what she’ll do next.
FLAWLESS FACE
Self-taught makeup artist Ali Scharf has helped to make Chappell’s visions a reality for many shows and magazine covers since 2023.
They met after her best friend became the 26-year-old singer’s tour manager.
Scharf said she and Chappell are “massive fans” of an affordable primer that keeps foundation in place.
It can also be used for an unexpected reason when getting ready for the stage.
“We've used this exact primer to lube up Chappel and other performers's latex outfits," Scharf told .
"That material only looks good when it's super shiny, so sometimes when they run out of actual lubricant, they go digging through my makeup kit."
She said working with Chappell has improved her creativity and given her the ability to trust her skills.
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PERFECT PRIMER
e.l.f. Cosmetics Power Grip Primer costs $10 at Ulta Beauty.
The gel-based product keeps makeup in place all day and is formulated with hyaluronic acid to ensure skin remains hydrated.
For best results, the brand recommends using fingertips to pat the primer into the skin before waiting at least 30 seconds to apply makeup.
It has a “translucent finish” that’s perfect for all skin types and tones.
FAN FAVORITE
Ulta Beauty customers have given e.l.f. Cosmetics Power Grip Primer a whopping 4.7-star rating out of a possible 5.
One shopper described it as a “miracle” as she raved about how it kept her foundation from melting off her oily combination skin.
Another said she’s been using the primer “religiously” since being wowed by how it gripped her makeup.
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e.l.f. Cosmetics Power Grip Primer, $10,
A third customer said she wished the beauty product was sold in a bigger size as she vowed to “never stop buying” it.
“As some of us know this is the dupe for Milk’s primer, I had to get it to see if the hype would match how good the product worked,” another said.
“When I tried it I thought this was actually better than the Milk primer and cheaper.
“It has a veryyyy good grip and it lasts long throughout the day.
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“If you need a primer for the summertime that will keep your makeup in place.
"I would recommend this primer.”
