PRIMARK fans are in a frenzy over its "adorable" new collection of plush toys, with prices starting at just £3.
Taking to TikTok, the fast fashion retailer recently showed off their new selection of soft toys.
The collection includes an enchanting orange mushroom, a sweet-looking fried egg and a cheeky-looking cup and straw, all with arms, legs and faces.
The small toys are priced at just £3, whilst the larger toys are priced at £7.
The plushies are similar in style to Jellycat toys, which are available at Selfridges for £45.
This means that the Primark toys are £42 cheaper.
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The toys are bound to keep the kids entertained for hours during the summer holidays, so you better head to your local Primark quick, before they sell out.
Shoppers have been sharing their love for the Primark plushies in the comments section of the video.
One person said: "Stop they are so cute!"
A second person said: "So adorable!"
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A third person said: "Running to Primark!"
A fourth added: "I'm so obsessed."
Among other new Primark arrivals that are guaranteed to keep the kids happy this summer, is the new Minions collection.
Shoppers can transform themselves into a Minion by wearing the £23 women's zip-up onesie, in the signature yellow and blue colour of Gru's favourites.
It comes in sizes small, medium and large and comes with a large hood sporting the Minions' goggles, making it perfect for fancy dress.
Minions fans can also pick up a pair of long sleeve pyjamas for just £7.50, and a variety of T-shirt and shorts pyjamas sets priced between £9 and £11.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They "sell a lot of items" - Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They "do very little advertising"
- While their clothes offer the "latest trends", they "don’t use expensive hangers, tags or labels".
- And lastly, they try to be "as efficient as possible when transporting products from factories to stores". This includes things like asking "suppliers to pack our t-shirts so they are ready to go straight on shelf".
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the
You can pick up the Minions collection in stores across the UK, or order them via click and collect.
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