CASHING IN
I work just one hour a week but make millions – I started with £230 and even make cash while I sleep
Jenna still reaps the rewards for the work she did years ago thanks to the trick
MAKING money while you sleep might sound like a pipe dream, but for this woman it's her reality.
Jenna Kutcher managed to leverage the power of social media to to grow her business, and now it's more successful than ever.
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Speaking on the Earn Your Happy podcast, she told host Lori Harder why she swears by Pinterest to help her business thrive.
After deciding the corporate world wasn't for her, Jenna decided to take a risk and become a wedding photographer, something she excelled in and loved until she realised it lacked opportunities to make more money without working more hours.
After shooting her first wedding in 2011, Jenna said she kept her head down and worked hard until 2018 when she went viral online for the first time.
Then slowly transitioned out of being a full time photographer to a business owner.
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Since Jenna created her photography business from nothing she knew she picked up a few tricks along the way others would find helpful too.
"I realised I had done something really interesting to be able to start a business and within three years make six figures shooting photos.
"So I wanted to start teaching other people that, and basically it's exploded since - I started the Goal Digger podcast which has over 100 million downloads, I've written a book, I've done all different things," she explained.
, she explains how she started with a $300 (£230) camera bought on Craigslist and built a "million dollar empire".
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It's all about working smarter, not harder, according to the entrepreneur.
She said because spending just one hour a week on Pinterest can help you rake in the cash, if you know how to use it right.
Although it's technically a social media site, most people use to plan outfits, get interior design inspo and find tasty recipes, Jenna knew by viewing and using it as a search engine instead she could help drive traffic to her website.
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That's because unlike other social media sites Pinterest is brilliant at linking to other resources.
"People are going on to Pinterest literally looking to purchase," Jenna said.
Something Jenna would do during her photography career is upload her work to the site and use relevant tags to draw more people in.
That way, when brides in the same area were looking for a photographer they would search Pinterest and find Jenna's photos, which would lead them to her website.
"In under one hour per week you will times the traffic to your website by 20," she said.
When people think my business is a hobby, I tell them I’m a CEO of a multi-million dollar empire
Jenna Kutcher
The best part about the trick is that she didn't need to create any more content to post, so there was no extra work involved.
For example, Jenna was already taking wedding pictures, but by also uploading them to Pinterest she was able to drive more people to her website to get more work in the future.
She urged other business owners to do the same, adding that people still find her website through photos she uploaded years ago.
And although some people might think uploaded pretty wedding pictures to Pinterest isn't a big deal and won't make much of a difference, Jenna shared her perfect comeback.
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"When people think my business is a hobby, I tell them I’m a CEO of a multi-million dollar empire," Jenna noted on her website.
Even podcast host Lorri was impressed with the hack, and said she would use the Pinterest trick to help her own business grow.
Side hustles in numbers
Based on new research from Finder, an estimated 22.8 million Brits are using side hustles to top up their income.
Among those aged 18-23, 68 percent have a side hustle in 2024.
Those aged 24-42 aren’t far behind, with 65 per cent having an additional source of income.
Side hustles are less popular among older generations, with 40 percent of those aged 43-54 having one.
Whereas 23 percent of people aged 55-73 and just 7 per cent of those aged 74 and over are earning extra cash this way.
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