A BISCUIT-lover was devastated to find no jam in his Jammie Dodger.
Richard Freeman had settled down for a cuppa when he realised he had been short-changed on his shortcake sandwich.
He explained: “It was towards the end of the packet when I discovered two biscuits together without any jam. It was traumatic to say the least.”
Zoologist Richard, 53, added: “I’ve been attacked by a cobra, stalked by a tiger in Sumatra and caught in a tornado in the Gobi desert. But when a man can’t have a whole jammie dodger with his cup of tea, then something is wrong.”
He blames a lack of quality control at Burton’s Biscuits, which has produced the family favourite for more than 60 years,
Richard, of Exeter, added: “Standards are going downhill. They need people in the factories to step up to the mark.”
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Russell Smith, brand lead at Jammie Dodgers, said an updated recipe had caused problems on the production line, adding: “We extend our deepest apologies for any upset.
“We always strive to give customers the stickiest, jammiest splat in our shortcake sandwiches.
“After all, what’s a Jammie Dodger without the jam? Just a dodger . . .
“And it seems this time, the jam has truly dodger-ed.”
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More than 500 Jammie Dodgers are consumed every minute in Britain, with a quarter of households stocking up on the sweet treat each year.
And Richard is not alone. MJ Fosker tweeted: “My biscuit decided to play hide and seek with the jam! I’ll get over this . . . eventually.”
Richard is thinking of starting a Jammie Devils support group for people hit by biccy bungles.
He said: “What’s next, a custard cream without the custard? Where do we draw the line?”