Gold Hinge brand that went viral on Bama Rush TikTok launches new pastel tennis skirts, bralettes, and spandex shorts
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EVER wanted to know what the kids are wearing these days? You're in luck.
Gold Hinge, a brand that went viral on Bama Rush TikTok, has launched new pastel-colored tennis skirts, bralettes, and shorts.
Bama Rush, or the University of Alabama's Greek life rush week, is popular on TikTok for its first-hand experiences of the university's sorority life.
"Rush" week is a recruitment process that includes a series of themed rounds with a variety of social events that prospective members must undergo in order to secure a "bid" from a Greek organization.
While many colleges and universities have Greek life culture, the University of Alabama's rush week is famous for its intensity.
Bama Rush is a huge deal, since, according to , more than 36% of the campus is involved in Greek life, and about 2,500 students rush sororities every year.
Popular content includes outfit of the day videos, which attract the interest of millions of people who have no connection to the university.
Views under the Bama Rush hashtag have totaled over 3.4 billion.
Teens have quickly flocked to the brands sported in these videos, including Gold Hinge, which has dominated the scene for the last two years, especially with its crowd-favorite tennis skirts.
A matching completes the look with built-in shorts and dual pockets.
Looking for something more appropriate for rush week?
Grab yourself a $49 that's all the rage in sorority houses.
"Amazing skirt even for someone in their 60s! Looks great playing pickleball and tennis," wrote one happy customer.
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"If I could wear these skirts every day I would. So comfy and cute!" said another.
Complete the look with a matching , with a full-zip enclosure and thumbholes for style.