VIEWERS have been left gasping at the horrific moment a woman's bleaching disaster ends up losing her luscious locks from a severe chemical reaction.
Molly West, from Tullahoma, Tennessee, USA, old her story on TikTok to warn those thinking about saving some cash, to never bleach their hair at home.
The 23-year-old ended up losing clumps of her own hair.
Getting advice from a local salon expert, Molly took the chemicals and equipment she needed, and decide to bleach her own hair at home to save money.
The 23-year-old was left heartbroken from the result and couldn’t believe what she was seeing and urgently rang her grandmother, who was a retired beautician, for advice.
Five inches shorter than it was before bleaching, Molly knew she had to go to a professional and get it sorted but couldn’t accept the disaster that had just struck.
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Molly said: “I used bleach from a popular beauty store, I bought an extreme lift cream bleach that was recommended by one the employees.
“I didn’t have any bad feelings about it as I was using and applying it as I’ve done my own hair in the past.
“It wasn’t until I rinsed out the bleach and was feeling the state of my hair that I started to freak out.
“I went into full panic mode as I was stretching my hair apart seeing how elastic it was.
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Molly added: “I was so shocked.
“I was known for my long hair too.
“I felt very sad about it I just couldn’t stop crying.
“I had to call my grandma about it since she is a retired beautician and she walked me through the whole process of cutting it, so that helped.
“My hair was probably five inches below my shoulder and still felt very much damaged.”
She's not the only person to have a horrific experience with hair bleaching.
14-year-old Coco Brown was left with third-degree chemical burns after her mum treated her to a birthday hair makeover while on holiday.
Her mum explained: "Tabitha was competing in the Cheerleading World Championships, and I thought it would be a nice treat for Coco and Tabitha to have their hair done towards the end of the trip.
"Coco had been desperate to have highlights so I finally gave in.
"It was all she could talk about and she was so excited.
"I booked into a salon while away with an experienced hairdresser that we’d all been to before so we didn't think we had any reason to worry and I paid £220 for half a head of highlights for both girls.
"Coco went first and we even took a little video of her smiling and showing off her ‘before hair’. We had no idea what was to happen next," Sammi said.
She continued the hair dress told her Coco had an "allergic reaction."
"Coco had her head in the sink and the hairdresser looked very upset and was pouring cold water over her, saying she had had some kind of allergic reaction.
"She said that the foils had been smoking and that she’d never seen anything like it in her career.
"I didn’t panic, as at that point Coco seemed OK. I know what a severe allergic reaction looks like, as Coco carries an epi pen for a wasp allergy.
"She was saying her head was stinging a bit and it looked red, but she could breathe fine and there was no swelling or anything."
After they returned, her mum took her to the doctors and said she would need antibiotics for the chemical burn.
"I couldn’t believe it.
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"As a mum you immediately feel guilty and wondered if there was anything I could have done sooner.
"But I realised that the burn had already damaged her skin and there was nothing we could have done differently," her mum said.
The 4 stages of the hair growth cycle
Hair experts at Philip Kingsley shared the four stages of the hair growtn cycle are: Anagen, Catagen, Telogen and Exogen
Anagen Phase: Also known as the ‘Growth Phase’ or ‘Active Phase’, is when the cells in the root of your hair are most rapidly dividing so more new hair is formed.
During the Anagen Phase, hair grows around half an inch a month [about six inches a year], and faster in the summer than in winter.
This phase of the hair growth cycle lasts an average of three to five years.
Catagen Phase: Following the Anagen Phase, your hair cycle enters a short transitional phase known as the Catagen Phase, which signals the end of active hair growth and cuts individual hairs off from the blood supply and from the cells that produce new hair.
Approximately three percent of all hairs are in this stage at any time and it lasts for around 10 days.
Telogen Phase: The third stage of your natural hair growth cycle is the Telogen Phase, a resting period when strands remain in their follicles but are not actively growing.
An estimate of 10-15 percent of your hairs are in the Telogen Phase at any given moment.
The Telogen Phase lasts around three months or 100 days.
Exogen Phase: The final stage of the Hair Growth Cycle, when individual hair strands are released from their follicles and fall out.
Now the whole process begins again.