IT'S one of the hottest stores on the high street.
And it looks like Primark has done it again with its latest offering - an adorable pink PJ set with some added sparkle.
The shop took to its TikTok account to share a of the new arrival.
The pink and silky babydoll style top has a diamante bow in the centre and matching sparkly straps.
It comes in sizes from 2XS to XL, and costs just £9.
There are also some matching shorts, which again have the diamante bow on the front.
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They are £7, and are actually listed as "French knickers".
"Finding the sensual balance between nightwear and lingerie, this French knicker is sure to dazzle as part of your boudoir ensemble, and we don't think you'll regret indulging!" the product description on the website reads.
"Made with a whisper soft satin in a pretty pink, this opulent brief boasts a relaxed and floaty silhouette that flatters the curves, thin waistband elastic to hold it securely, and is made all the more enticing by its diamante covered bow."
But Primark reckons they'll be perfect for bedtime, as the TikTok video was captioned: "Your dream PJ’s have arrived!"
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And people in the comments section were quick to admit they were desperate to get their hands on the set - if they hadn't already.
"I've already bought it!" one admitted.
"Iiiii need thissss," another added.
"Love you, Primark!" a third gushed, adding that they "spent £63 today in Primark".
"Omggggg cuteeee!" someone else wrote.
"I need it," another insisted.
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Taking over large sections of the stores it has everything from trend led satin styles, to fluffy Disney PJ's and everything in between.
Plus it means you can head to bed looking and feeling good without having to break the bank.
It's also a great place to bag yourself a pyjama dupe.
Last year Primark had a great version of the Skims pyjamas and its latest dupe is that from Victoria's Secret.
The pink striped pyjamas are a great match for that of the American lingerie brand, I even have a pair myself.
They're lightweight, super comfortable and only a fraction of the price - what’s not to love.
"My Primark is broken!" someone else sighed.
"I am there every day and no PJs."
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But someone else pointed out that you can find the set in the lingerie section - not the nightwear department.
Some people did have a warning to issue about the set though, as one wrote: "I have this, it’s very nice but straps can be a bit itchy."