A SUPERMARKET dress that "looks expensive" is being hailed by shoppers as a bloat-friendly essential for summer holidays.
Fashion fans have been raving about the Sainsbury's frock since it was released last week.
The 'Pink Embroidered Broderie Midi Dress' is available in an inclusive size range going from 6-24 and is priced at £30.
Sainsbury's bosses say: "For an elegant-chic look this summer, reach for our pink midi dress.
"Beautifully designed in cotton with embroidered details, it has a broderie hem and pretty tie straps.
"Finish your outfit with a pair of mule sandals."
Their Tu Clothing creative stylist Katrina also hailed the frock as a "hero" while talking through her summer essentials.
She said: "This tiered maxi is a hero silhouette for the season.
"We've got broderie lace, clashing colours, bow, details - all the ingredients for standout style."
Glasgow influencer Megan Welsh () is also a huge fan of the colourful frock.
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Trying it on at home, she said: "The cutest lil summer dress. Imagine this on holiday off for dinner?"
The summer dress is already sold out online in all sizes but a 6, so you'll have to nip to your nearest store to pick one up.
But if you're struggling to get your hands on the popular dress, it is also available in black.
Nabbing the monochrome version, fashion fan Rebecca said: "I love this dress. Look at that incredible detail?
"Super flattering silhouette pulling me in at my narrowest part. Also an easy bloat-friendly dress."
Someone else chimed in: "I bought this sundress to go on holiday and am very pleased with it. It looks so elegant and expensive."
How to look chic on a budget
Fashion stylist Gemma Rose Breger, and beauty journalist Samantha Silver revealed how you can make your outfits elevated without spending hundreds of pounds.
- Don't ever spend on designer denim: River Island ''always has such a great selection with fashion- forward jeans that follow the current trends''. The high street retailer offers a great range of sizes to fit UK 6 - UK 18, and three leg lengths - and prices start from an affordable £25.
- There are no rules for jewels: ''Pick up something at a car boot sale, or charity shop, scroll on Vinted & eBay, snap up something from the clothing section in your local supermarket when doing the food shop or check out high street clothing stores.''
- Don’t forget the pre-loved sites: With a rising number of second-hand sites, such as Vinted and Depop, there really is no excuse of not buying - or selling - pre-loved garments. Gemma, for instance, has managed to get her hands on chic Chanel sunnies for a mere £17.
Meanwhile, a third wrote: "Gorgeous quality dress, exceeded my expectations."
If this has inspired you to head along to your local Sainsbury's, you should also be on the hunt for Tu Clothing's viral co-ord.
READ MORE SUN STORIES
Fashion fans insist it its ‘bloat-friendly’ & perfect for holiday.
But the 'Black Embroidered Co-ord Shell Top,' £15, is already sold out online with only limited sizes left in the matching 'Black Embroidered Co-ord Shorts,' £18.