BOTOX and expensive fillers that can go awfully wrong - the first two words to spring to mind when it comes to banishing wrinkles.
But if you're on the lookout for a more purse-friendly alternative, which also doesn't call for any needles, best plan a trip to the local Boots.
According to beauty buffs, the will erase the wrinkles on your face and also give your skin a more plump appearance.
Enriched with moisture replenishing ingredients, the beauty essential intensely hydrates and nourishes the skin, reducing the appearance of sagging.
The little blurb on the Boots website also claims that the cream will make the skin of the eye contour area feel ''smoother'' almost right away, also providing intense nourishment in ''one month''.
The anti-sagging and re-hydrating skincare buy, which comes in a white pot containing 15ml of the product, is best suited for mature skin of those around the ages of 50 and 60.
For best results, beauty buffs should use the cream at the start of every morning and evening, on the eyelids and eye contour area.
''Smooth the cream lightly with your fingertips around the contour of the eye and eyelids,'' Boots recommended.
''Repeat the movement until the cream has been absorbed.''
Although the skincare buy retails for £14.99, those with a Boots Advantage Card can snap up the L'Oreal cream for £10, saving almost a fiver.
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'Outstanding result with the use of this eye cream'
With over 200 rave reviews online, it's easy to see why shoppers have given the cream an impressive 4.7-star rating.
One Boots customer wrote: ''My fine lines look less visible and the skin is definitely plumped up.
''I also like to put it on at the end of the working day as it gives a nice cooling, soothing effect too.''
Someone else who'd given the product a whopping five stars said: ''This cream has a very light texture, is easy to apply and leaves the skin around the eyes feeling soft and moisturised.
''It has a slight fragrance but nothing too overpowering.
''I have been using it for around four weeks and think it is beginning to have a positive effect and my skin around my eyes is looking a little firmer. and is easy to apply.''
Healthy habits to prevent skin ageing
Although a lot of this has to do with your genetics and how much care you take of your skin, there are also a few healthy habits that can make a huge difference.
Use sunscreen to avoid sun damage every day, no matter whether it's sunny or cloudy.
Avoid sunbeds, which have also been linked to skin cancer and premature ageing.
Avoid smoking, vaping and excessive drinking.
Stick to healthy and nourishing foods, such as green leafy veggies and fruit.
Make sure you get a good amount of sleep - roughly eight hours a night.
A third described the Boots buy as a ''little secret gem of an eye cream''.
''Outstanding result with the use of this eye cream. Light weight smooth great cream for your eyes with results with daily use.
''Light fragrance pumping the lines around the eyes to give you a more youthful appearance.''
However, whilst the reviews were mainly positive, with shoppers urging others to not sleep on the deal, not everyone's had the best experience with the skincare find.
One, for instance, hadn't noticed much different after using the cream, giving it a mere three stars.
''I do not believe I have seen any change in the puffiness of my eyelids or any lightening of my eyes underneath the bottom lid.
''However, I do feel that my small crows feet on the sides of my eyes have lessened somewhat.''
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A second claimed: ''Well, I was disappointed with the night cream and I'm afraid I can't say any different with the eye cream.
''It's supposed to 'help firm the skin and reduce the appearance of sagging, lift the eyelids and give a more youthful appearance'. It did none of these things for me!''