FROCK ON
I found a lush summer dress from Primark for £21 – it’s comfy, chic and will be a holiday staple
This isn't the only Primark summer dress that's sparked a social media frenzy recently
FIRST the Rita Ora collection and now summer staples - Primark is providing all the style inspiration we need this summer.
Shoppers have been flocking to their local store en masse to pick up dresses that are perfect for holidays and co-ords that are perfect for summer.
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And now, it’s a pink and gold maxi dress that has shoppers beaming.
The £21 knit frock is complete with a multi-hue stripe pattern, gold neckline and gold hemming around the shoulders.
Shopping bible Gals Love High Street took to Instagram to showcase it.
“Already regretting not picking this dress up in Primark for holidays,” the creator behind the account penned.
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Fashionistas flocked to the comments to weigh in.
“Oh, you have to go back for it,” Suminder Pelaez responded.
“Need this cute number,” Stephanie Trolle gushed.
Other shoppers called the dress “lush” and “stunning”.
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“But in which Primark is that because when I go to my city, I never see anything,” Cleofe Plasencia moaned.
Gals Love High Street’s reel showcasing the dress has since gone viral, with over 11,000 people dropping it a like over the last week.
Last week, another £21 frock from Primark had Brits itching to jet off.
The black and white knit dress, which is currently available in stores but not online, ticks every box.
It’s slim-fitting, but also practical and cooling.
The thin shoulder straps frame the straight neckline, while the midi length is designed to rest at mid-calf point.
It has geometric knit patterns through, with black laced through the body and blocking out the hem and neckline.
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Primark plans to invest more than £100 million in its UK stores in 2024, as it marks 50 years on the British high street.
Kari Rodgers, UK Retail Director at Primark, said: “We’ve changed a lot in the 50 years since we opened the doors on our first store in Great Britain in Derby back in 1974.
“But at our heart, we are still the same.
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“We’re as committed as ever to offering the very best value on the high street and making great fashion more affordable and accessible for everyone.
“This latest investment will mean bigger and better stores, hundreds of new jobs across the country and shows our ongoing commitment to the UK high street.”
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