But while I am a convert to supermarket denim, how well do pairs compare with those at high-end, high street stores?
Here I compare a series of styles, from skinny and straight to cargo and wide leg, and give my verdict and ratings.
BLEACHED WIDE LEG
Supermarket – £22.50 F&F at Tesco - 5/5
ABBY SAYS: The fit of these jeans is great, they are not only a good length but they really skim over my stomach which I love as it means they are super-flattering.
I am also obsessed with the wide leg, which is something new for me.
I am definitely tempted to wear this kind of style more often.High-end high street – £95, Cos
I lost 4lbs in a week after following the ‘oatzempic’ diet drink - my jeans got baggy but I was sick, sad & spotty
High-end high street – £95, Cos - 3/5
ABBY SAYS: These are made from softer fabric than the pair from F&F.
They are really comfortable and, again, I love how they look as I think this style of jean suits my shape.
But at £72.50 more than the other pair, it is a no-brainer who the winner is here.
SKINNY
Supermarket – £17, George at Asda 3/5
ABBY SAYS: After living in skinny jeans as a teenager and in my early twenties, I haven’t worn a pair in years.
But if Kate Moss deems them back in fashion, who am I to argue?
This pair felt really nice and the fit was good.
I wasn’t keen on the ombre pattern on my thigh, but that is just my personal preference.
High-end high street – £95, Jigsaw - 4/5
ABBY SAYS: I like how smooth these jeans look, and they are really comfortable.
They also have a bit of stretch which I like in skinny jeans, and I like the colour.
They are good quality, too, and don’t seem like they would rip at the crotch, which tends to happen with a lot of skinny jeans over the course of time.
CARGO
Supermarket – £45, M&S - 4/5
ABBY SAYS: Cargo jeans are big this season and what I really like about these is how smart they look for quite a casual trend.
They have got the wide leg and the cargo pocket detailing but you could still really dress them up.
The fit and length are great, too, and I love the dark wash.
High-end high street – £195, Me and Em - 2/5
ABBY SAYS: For £150 more than the M&S version I just wouldn’t be able to justify buying these jeans – and especially given that this is a style which could be just a passing trend.
Having said that, they do have a real quality, feel, though they are perhaps a little long for my 5ft 4in frame, even when I’m wearing a pair of heels.
STRAIGHT LEG
Supermarket – £20, Tu at Sainsbury’s - 4/5
ABBY SAYS:Sainsbury’s is currently my go-to store for jeans and I have a number of pairs in different styles from there.
For £20 a pair, you just can’t go wrong.
These straight-leg jeans fit really nicely around the waist and for length.
They also come in short, regular and long lengths, which is even better.
High-end high street – £100, Levi’s - 5/5
ABBY SAYS: Whilst I do love the supermarket version of these jeans, the Levi’s pair have really caught my attention.
They look really flattering and skim over my body, smoothing it out.