Jump directly to the content

WE can always rely on Primark’s beauty dupes to give us luxury concepts for less. 

And its latest “golden goddesses” body oil is no different, given it’s a Tom Ford dupe that’s over £90 cheaper than the real deal. 

Primark’s new "golden goddess" body oil costs just £4.50 for a 100ml bottle
3
Primark’s new "golden goddess" body oil costs just £4.50 for a 100ml bottleCredit: Instagram/primark.beauty
It's a dupe for a £97 Tom Ford product
3
It's a dupe for a £97 Tom Ford productCredit: Instagram/primark.beauty

The PS... Pro Body Shimmer Oil will set you back just £4.50 for 100ml, compared to the Tom Ford Soleil Blanc Shimmering Body Oil at £97. 

That means, for the same amount of product, the copycat oil is a whopping £92.50 cheaper. 

A smaller bottle of Tom Ford Soleil Blanc Shimmering Body Oil with 45ml of product is still 90% more expensive than Primark’s dupe at £45. 

“Transform into a golden goddess with our help,” Primark bosses said. 

read more on beauty

“The lightweight oil is formulated with flecks of luminous particles that once massaged into the skin offer a subtle golden radiance.

“Also boasting a tropical papaya fragrance, this scented body oil is perfect for exotic holidays or bringing a touch of paradise to home.”

The fashion giant’s social media team took to Instagram to give a glimpse of the new product at the beach.

They urged shoppers to “glow your way into the weekend” with the oil. 

According to Tom Ford bosses, the luxury oil “captures the sultry effect of sun-kissed summer skin”.

“It tempts the senses with a fragrance of scorching sensuality,” they said. 

“This silky and lightweight oil illuminates the skin with shimmers of gold and platinum leaf.

“The captivating fragrance wraps a bouquet of white florals in a golden, amber-sandalwood embrace as tempting as a white sand beach.”

They added that the oil is “as irresistible as the perfect tan”. 

 Shimmer body oils provide a subtle yet noticeable glow to the skin. 

This effect can make the skin appear healthier, more radiant and can even help to camouflage imperfections like scars or blemishes.

Many shimmer body oils contain moisturising ingredients, such as oils and vitamins, which can help to hydrate the skin and improve its overall texture and appearance.

The shimmer particles in these oils can also create a youthful and dewy appearance.

How you apply a shimmer-infused body oil makes all the difference
3
How you apply a shimmer-infused body oil makes all the differenceCredit: Instagram/primark.beauty

How should you apply a shimmer body oil?

Body shimmer oils can be used in various ways. 

They can be applied to the entire body for an all-over glow, or they can be strategically applied to specific areas such as the collarbones, shoulders and legs to highlight certain high-points.

Before applying one, make sure your skin is clean and dry. 

It's best to apply it after showering when your skin is still slightly damp, as this helps the oil to absorb better and provides better hydration results. 

Many versions contain glistening particles that settle, so you’ll need to shake the bottle well to ensure that the shimmer is evenly distributed throughout the oil.

Depending on the packaging, either dispense a small amount of oil into your palm or directly onto the areas of your body where you want to apply it. 

Focus on areas where you want to add a shimmering effect, such as the arms, legs, décolletage, or shoulders. 

You can also apply it to your face if the product is safe for facial use.

But make sure to blend the oil evenly into your skin to avoid any streaks or patches. 

READ MORE SUN STORIES

Pay attention to any areas where the oil may have accumulated, such as joints or creases, and blend them out thoroughly.

After applying the body shimmer oil, allow it some time to dry before getting dressed to prevent any transfer onto your clothes.

Topics