LADY IN RED
The gorgeous red dress Mrs Hinch fans are desperate to get hold of with 50 already selling in one morning
Mrs Hinch charges an eye-watering amount for her sponsored Instagram posts
MRS Hinch isn’t just a cleaning icon - fans are desperate to steal Britain’s biggest home-fluencer’s style too.
Also known as Sophie Hinchliffe, the mum-of-two was turning heads on a recent holiday in Dubai when she stepped out in a red cocktail dress.
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The 34-year-old shared a picture of her in the frock at Dubai’s lavish Atlantis The Palm hotel, which left fans begging to know where it’s from.
And the answer is much cheaper than you may have thought.
The Red Cold Shoulder Ruffle Detail Maxi Dress is from PrettyLittleThing, and costs £42.
According to the PLT website, 50 units of the dress were shifted this morning alone - less than 24 hours after Mrs Hinch posed in it on Instagram.
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“I’m struggling to put into words how incredible this holiday was to be honest,” she penned in the caption.
“I’m still in the ‘Atlantis bubble’.
“I want to take my family back already!”
Mrs Hinch shared an image of her standing with her husband Jamie in front of The Atlantis', where rooms cost up to £23,699-a-night, iconic fish tank.
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The show-stopper red stress is available from sizes 4 to 16.
“Get ready for all your upcoming occasions with this unreal maxi dress, it is sure to be at the top of your wish list doll,” PLT bosses said.
“Featuring a red material with a cold shoulder design, a ruffle skirt and top and a two way split leg, what's not to love?
“Get ready to make a statement with this next level off the shoulder dress, you're sure to have heads turning for all the right reasons.
“Finish off the look with statement accessories and barely there heels for a look we're loving.”
Cleaning fanatic Mrs Hinch was a hairdresser before her Instagram profile, sharing cleaning hacks and pictures of her velour-clad home, took off back in 2018.
Now, she is estimated to charge around £11,600 per sponsored post thanks to an average like count of 270k per post.
Typically, her grid is a sea of pictures showcasing her sprawling five-bedroom farmhouse in the Essex countryside - dubbed the Hinch Farm.
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She moved there over two years ago with her sales manager husband Jamie and sons Ronnie, four, and Lennie, two.
Experts estimate that her net worth is as high as £5 million.
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