Celebs are cashing in with Valentine’s lingerie from Rihanna to Helen Flanagan – but who gets pulses racing the most?

THE fight to be the leading lady of lingerie is sizzling hot ahead of Valentine’s Day tomorrow.

Fashion editor Clemmie Fieldsend says: “Celebrities pull out all the stops when it comes to flogging their Valentine’s Day smalls but the best by far this year has to be Rihanna.

"For the inclusivity, the sex appeal and the prices she is one hot mama.”

Georgette Culley showcases the famous faces on the front lines and Clemmie rates their lingerie out of five.

Rihanna

CHART-TOPPER Rihanna also shines bright like a diamond in our undies stakes.

Showcasing her cheeky Savage X Fenty Valentine’s collection, the 35-year-old looks sensational in a Barbie-pink balconette bra and brazilian pants.

Bra £39.59, pants, £19.78, garter belt, £35.62, stockings £19.78

Rating: 5/5

Amber Turner

IT’S scarlet fever as Towie beauty Amber Turner turns up the heat in this red-hot bra, suspenders and stockings.

The 30-year-old was modelling for Nikki Intimates’ Valentine’s campaign, which features a number of romantic and sexy sets including a see-through floral bodysuit.

If they can’t send you stupid for Cupid, nothing will.

Amber Turner Amaris Suspender Set, £50

Rating: 3/5

Kady McDermott

THREE reasons to be cheerful as ex-Love Islander Kady McDermott, 28, sizzles in this Nikki Intimates trio for the brand’s Valentine’s Day campaign.

Meilani suspender set, £48

Rating: 4/5

Caprice

BASQUE in glory like US model Caprice in a black lace number from her new collection.

Loved By Caprice, available at Peacocks, includes lingerie and nightwear from just £4 to £20.

You’re sure to fall head over heels for the prices – and the collection.

Basque bra, £18, briefs, £6

Rating: 4/5

Helen Flanagan

EX Corrie actress Helen Flanagan is a sheer delight as she slips into some of Ann Summer’s raciest lingerie yet.

The 33-year-old mum of three showed off her enviable figure ­– but the polka-dot see-through chemise didn’t knock spots off the competition for our fashion guru Clemmie.

The Mesmerising Babydoll Set, £28

Rating: 3/5

Lucie Donlan

LOVE Islander Lucie Donlan, 26, looks sensational in an eye-popping red bodysuit with diamante detailing for Ann Summers’ Valentine’s Day collection.

Love Mi Amor bodysuit, £36

Rating: 3/5

India Reynolds

FORMER Love Islander India Reynolds, 33, put her bust foot forward modelling her latest Pour Moi Valentine’s Day collection.

She stunned in a slew of sizzling sets, including this super cute number.

India Embroidery Plunge Suspender Set, £86

Rating: 4/5