UNDER-EYE gel masks have taken social media by storm as the ultimate pre-make-up ritual.
Everyone from Victoria Beckham to Kim Kardashian have been seen rocking them to smooth out wrinkles and beat dark circles.
The comma-shaped mini masks aren’t just a beauty statement - they deliver some serious skincare benefits.
They offer a boost to the delicate area of skin that is often home to hollowing and dark circles.
Most under-eye masks are made with gel and steeped in serums to target underneath your sockets.
Thanks to their occlusive layer, moisture can’t escape through evaporation, ensuring your skin soaks up every last molecule of product.
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The final result? An eye contour that’s plumped and refreshed.
That’s not their only use, though.
One celebrity make-up artist has revealed how you can re-use the under-eye masks to fill out wrinkles in another area of your face.
India Excell puts them on her smile lines for creaseless cheeks.
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As under-eye masks are often packaged in plastic, there will be some serum left in the packaging after you’ve hydrated your undereyes.
Soaking up the rest of the serum, you can stick them along your smile lines to deliver all the same wrinkle-busting benefits they’ve given under your sockets.
India shared the hack with the social media team at Cult Beauty, who uploaded a tutorial to Instagram for their customers.
“The hydrogel patches are multipurpose,” one affirmed.
“Many companies mention it on the packaging
“I totally get this,” another commented.
“I use eye cream on my smile lines sometimes when I’m feeling extra dehydrated.”