Four viral beauty brands you didn’t know you could buy at Boots

THIS week, high-street giant Boots opened a brand new beauty concept store in Battersea, with appearances from celebs like Chris Appleton and Sam Faires and hundreds of dedicated beauty fans hoping to get a first look at what the new store has to offer. 

Fabulous’ Beauty Editor Tara Ledden was the very first person to set foot inside the new Boots Beauty store and spoiler alert: it’s nothing like the Boots on your high street. 

Packed with over 250 brands across haircare, skincare, make-up, fragrance and electricals - but not a single deodorant or tampon in sight, it’s a real beauty destination. 

For the first time ever, there’s specially trained, dedicated skincare and haircare boots beauty specialists, and there’s even a dermatologically trained pharmasist on site who you can book appointments with to discuss skin concerns such as eczema, acne and psoriasis. 

Dyson, Shark, Cloud Nine and DryBar all have dedicated stands for their heat tools - and you’ll find Dyson experts in store to help you get to grips with their tools whether you’ve already got one at home or have put it at the top of your Christmas list. 

Most of the 250 brands you’ll recognise from the beauty halls up and down the country - spanning from affordable to pure luxury with everything from E.l.f. Cosmetics, Maybelline and Rimmel to celebrity approved icons like Armani, Dior, Nars and Bobbi Brown to shop from. 

But, they’ve also launched some new and less expected brands which will surprise you! 

R.E.M. Beauty