The I’m a Celebrity bikini rich list – from Myleene’s iconic white two piece to Vanessa White’s thong cozzie
WITH our favourite show finally back on our screens (hurrah!) - here we take a look at the I’m a Celebrity…Get Me Out Of Here! bikini rich list.
From Myleene’s iconic white two piece, to Vanessa’s White’s thong cozzie, Fabulous explores the estimated net worth of these celebrity icons and how their sultry I'm a Celebrity shower scenes have gone on to earn them the big bucks.
We also spoke to Nick Ede, a brand and culture expert, to get his thoughts on the magic formula required for shower scene success.
Nick told Fabulous: “The I’m a Celebrity shower scenes have become iconic and all eyes will be on the men and women this year to see what they are wearing or not wearing as they have a shower in front of millions of people.
“The ladies have always looked sensational and for some this has made them millions, like Myleene Klass.
“The magic formula for anyone going into the jungle is to wear white, like Myleene did.
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“It is clean, crisp and flattering on any body shape and the cameras love it.
“All eyes will be on which star gets in that iconic waterfall first….”
Here, Nick has estimated the net worth of 11 of the most iconic shower scene stars, as he revealed how their swimwear has earnt them their millions (or just thousands in some cases).
Myleene Klass - £8 million
After bursting into the limelight as a fresh-faced reality star in the Noughties, Myleene Klass has gone on to become a household name in Britain.
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The singer, 45, began her career on Popstars in 2001 with band Hear'Say, but it was her 2006 stint on I'm a Celebrity that saw her star power reach stratospheric heights.
During her time in the jungle, the mum-of-three made iconic television with her white bikini scenes.
She previously credited her first stint on the show which catapulted her back into the spotlight, as she has admitted that she felt her time on the reality programme gave her a 'second shot' at fame.
Nick told Fabulous: “Myleene’s career was at a low point when she went into the jungle but she came out an icon.
“Her white bikini which she bought for £40 became the most talked about moment on TV and reversed her fortunes.
“The white design was simple but very ‘James Bond’ and it made her millions when she came out as she was inundated with work.”
Since leaving the show, Myleene then went on to capitalise her white bikini, yet again, 17 years on, as she starred in I'm a Celebrity: South Africa.
Myleene was crowned the first ever I’m a Celebrity…Get Me Out Of Here! Ultimate legend after an epic final.
Lisa Snowdon - £8 million
The model and television presenter, Lisa Snowdon, has done a variety of things in her career, but burst onto the scene as the host of Britain’s Next Top Model, in 2006.
The 51-year-old also co-presented a Capital Breakfast show and then, in 2016, she entered the jungle.
Nick explained: “She has said that she felt exposed when showering but she looked fantastic and every inch the supermodel.
“Her fans loved the look and the two piece certainly worked for her.
“She’s the fashion presenter on This Morning and she has one of the best eyes in the business for style.”
Since leaving the show, the star has concentrated on her radio career, also went on to win Celebrity Masterchef and even fronted the Fabulous campaign Menopause Matters.
Stacey Solomon - £8 million
Stacey Solomon first appeared on our screens back in 2009, when she auditioned for the sixth series of TV talent show The X Factor.
The 34-year-old then starred in I’m a Celebrity, in 2009, where she came third-placed.
Nick added: “I’m a Celebrity made her into a national treasure with her appearances on the show.
“Her shower scenes saw her wear a mixture of a one piece and bikini with frilly designs like Katie Price before her.”
Soon after her jungle stint, in 2011, Stacey became the face of supermarket Iceland, taking over from Coleen Nolan.
Since then, she has appeared several times as a guest panellist on Loose Women and then in 2016, became co-host of spin-off show I'm a Celebrity...Get Me Out of Here! Extra Camp alongside Vicky Pattison, Joe Swash and Chris Ramsey.
Not only has she gone on to marry Joe Swash and have a family, but she also commissioned a home-decluttering series Sort Your Life Out, with her presenting.
She was also introduced as a co-host for the Great British Bake-Off: The Professionals, replacing comedian Tom Allen.
Fleur East - £6 million
Most of us will know Fleur East, 36, as the incredible voice behind the chart-topping rendition of Uptown Funk that was performed during the X Factor semi-finals all those years ago.
But since leaving the singing competition, Fleur’s career has sky-rocketed.
Her debut album, Love Sax and Flashbacks, produced two hit singles in the European charts and she also featured in the 2018 series of I’m a Celebrity.
Nick continued: “She certainly put The X Factor into the jungle and showed off her athletic body in a series of bikinis – she proved popular with her campmates and fans.
“The use of bright colours and great cuts of the bikinis, and a selection, meant that we didn’t know what she was going to wear next.”
But Fleur’s game show appearances didn’t end there - as she then went on to compete in Strictly Come Dancing, in 2022.
Not only this, but she also then replaced Rylan as co-host of the spin-off show Strictly Come Dancing: It Takes Two alongside Janette Manrara.
Gemma Atkinson - £5 million
You might know Gemma Atkinson for her role as Lisa Hunter in Hollyoaks, or you may recognise her from her drive time slot on Hits Radio.
But the 38-year-old also starred in series seven of I’m a Celebrity, in 2007, where she lasted until day 18.
Nick explained: “She’s known for her fabulous figure so when Gemma stripped down to her bikini she looked fantastic.
“She wore patterns which worked for her and her athletic figure.”
Since her fifth place finish, Gemma went on to appear on a number of different TV shows, including All Star Family Fortunes, Adrenaline Junkie, I Love My Country and also Strictly Come Dancing in 2017.
Mel Sykes - £4 million
Mel Sykes first came to public attention in the mid 1990s, as the face of Boddingtons Bitter advertisements.
Now, the 53-year-old is best known for hosting Today with Des and Mel and The Vault, but she has also acted as a guest presenter on Loose Women and The Paul O’Grady show.
Mel graced our screens in the jungle, when she took part in series 14, the 2014 series of I’m a Celebrity.
Nick explained: “When you have a figure as fabulous as Mel Sykes you can wear anything and she wore very revealing string bikinis that highlighted her athletic frame and tanned skin.
“She looked sensational all the time.”
Since her I’m a Celebrity stint, Mel has presented and co-presented a number of TV shows, including Humble Pie, The Great Pottery Throw Down and Shop Well For Less.
Vanessa White - £4 million
We all know Vanessa White as the star who rose to fame in 2008 as a singer in the girl group The Saturdays.
When The Saturdays decided to take a hiatus in 2014 after completing their Greatest Hits Live! tour, Vanessa decided to record her own solo music, recording with the likes of Wretch 32.
She has released two Extended plays Chapter One and Chapter Two and has also appeared in a number of successful reality television shows, including Chasing the Saturdays, The Saturdays: 24/7 and Ghosthunting With... The Saturdays.
The now-34-year-old then went on to enter the 2017 I’m a Celebrity.
Nick revealed: “She looked stunning in her many thonged swimsuits that made her a viewer favourite.
“It showed that you didn’t need to flash the flesh to look fabulous and make a moment.”
Since her jungle appearance, the star has now revealed that she is working on her own solo music, with her new song Boy 4 Life, out on 18th October.
Ashley Roberts - £3 million
The American television presenter and singer is best known for her role in the pop group The Pussycat Dolls.
Ashley Roberts, 42, went on to win the hearts of the nation in the 2012 series of I’m a Celebrity.
Nick claimed: “She’s the Pussycat Doll who made a massive impression in the jungle with her quick wit personality.
“She brought an American charm to the shower and wore some fabulous outfits - and no two styles were the same.
“She’s gone on to be an honorary Brit and brightens up our mornings on Heart radio daily.”
Following her jungle stint, Ashley went on to focus on her career as a presenter, as she presented shows such as Ant & Dec's Saturday Night Takeaway and WWE Legends' House.
Not only this, but she also judged Dancing on Ice, was a contestant on The Jump and Strictly Come Dancing and is now a co-host on Heart FM with Amanda Holden and Jamie Theakston.
Helen Flanagan - £2 million
Helen Flanagan is best known for playing Rosie Webster in Coronation Street.
The now 33-year-old left the nation in hysterics after she was voted to do a variety of trials in the 2012 series of I’m a Celebrity.
She was the fifth person to be eliminated from the show, landing her in seventh place.
Nick revealed: “Helen was a vision in white and she sent temperatures soaring across the country with her steamy shower moments.
“This was the perfect way to take her from Corrie star to media personality and it worked one bikini at a time.
“She was voted to do many trials and made sure she did them in a variety of patterned bikinis.”
Since the show, Helen went on to have three children with her now ex-partner Scott Sinclair.
As well as this she has taken part in one-off shows, including a small arc in BBC hospital show Holby City, and appeared on panel shows including Celebrity Juice and All-star Family Fortunes.
She was offered a part on the winter sports show The Jump, but refused, saying she "would've died" if she did.
In 2023, Helen was back on our screens again, as she was part of the I'm A Celebrity All Stars line-up.
Katie Price - Less than £1 million with bankruptcies
The media personality and model whose name we all recognise gained recognition in the late 1990s for her glamour modelling work on Page 3 of The Sun, billed under the pseudonym Jordan.
Then, in 2004, Katie appeared on I’m a Celebrity. But she also took part in the show again, in 2009.
Nick explained: “Her shower appearances were iconic and her choice of swimwear has never been replicated.
“She wore very girly, frilly and patterned bikinis and upped the ante by posing while showering as she showed off her glamour girl roots and won the hearts of the nation and the heart of Peter Andre at the time…”
The now 45-year-old has had a bit of a rocky ride since her I’m a Celebrity stints - with five children, divorces, car crashes, animal deaths and bankruptcy later.
Jorgie Porter - £600K
Jorgie Porter, 35, rose to fame at the age of just 21 years old, when she played Theresa McQueen in Channel Four’s drama Hollyoaks.
Then, in 2015, she was a contestant on the fifteenth series of the ITV show.
Nick concluded: “Jorgie is a pocket rocket of personality and she showed it when she showered – she didn’t wear a bikini at first but a one piece and it worked with its back detailing.
“And it was white which is the perfect colour to wear if you're going in the iconic shower.”
Since her I’m a Celebrity appearance, Jorgie returned again to Hollyoaks, in 2020.
She has also done a variety of other reality TV shows, including Celebs Go Dating, Celebrity Haunted Mansion and Impossible Celebrities.
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Not only have we seen her on our screens since I’m a Celebrity, but she also publicly opened up to Fabulous about her devastating quadruplet miscarriage. Since then, Jorgie has given birth to a baby boy named Forest.
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