EAST END GIRL

Jacqueline Jossa’s fashion evolution – from a shy wallflower in baggy dresses to a sexy trend-setter in faux leather

JACQUELINE Jossa has spent her entire adult life in the spotlight, after being cast as Lauren Branning in EastEnders when she was just 17.

Back then all we knew of her was “her long dark red hair, love for band tees and tatty looking bomber jackets," says Fabulous fashion editor Clemmie Fieldsend.

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Jacqueline Jossa looking gorgeous in summer 2020, modelling one of her first collections for In The StyleCredit: Instagram /@jacjossa
The gorgeous actress posing for a selfie with fellow Eastenders-alum Natalie CassidyCredit: Instagram /@jacjossa

But since leaving the soap and winning I’m a Celebrity, Get Me Out of Here, Jac has become a household name, and the subject of both adoration and envy because of her “relatable, girl-next-door style”. 

She’s even signed a six-figure deal with fashion brand In The Style to produce her own ranges for Adam Frisby’s brand, which broke records with it's first collection by selling out in just six minutes.

But having shot to fame so young, it’s inevitable that it’s taken the actress and mum-of-two some time to find her fashion footing and become more confident in front of the camera. 

With the help of body-language expert , check out how Jac’s evolved from an uncertain wallflower into a confident fashion icon. 

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UNCERTAIN BEGINNINGS

In early 2020, Jacqueline released her first In The Style collection.

Clemmie describes the pieces as “mostly loose in silhouette and made of t-shirt style cotton material and covered in ditsy floral prints”. 

Jac modelling one of her early dress designs - "somewhat dull" according to fashion expert ClemmieCredit: Instagram /@jacjossa

The range was “somewhat dull”, Clemmie adds, but sales were helped by the gorgeous weather and demand for comfy clothes during lockdown.

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As the summer weather came earlier, “by March we were sunning ourselves in back gardens itching to get our hands on loose, pretty but practical clothing - which is exactly what Jacqueline gave us”. 

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Body-language expert says the actress wasn’t looking to make too much of a statement with her early creations, as proven by her posture while modelling her line. 

As Judi explains, despite being a “beautiful girl and a mighty fine actress”, the star seems to have a “lack of inner confidence” which had an “overall impact” on her body language. 

that Jac shared to her Instagram promoting her soon to be released summer range for In The Style, in which her eyes are closed and she’s clutching the hem of her mini-dress. 

that Jac shared in March, where she’s striking a near identical pose in a similar frock. 

shared in April, the ‘Eastenders’ icon appeared in a red polka-dot two piece looking stunning, but Judi points out she still doesn’t seem at ease. 

“This pose is a little flirtier but again her eyes are almost closed and although she’s smiling, the corners of her mouth are pulled down, making any sense of fun look a bit incongruent,” Judi reckons. 

celebrating her autumn collection earlier this month, the famous face looked laid-back in a series of more easy poses. 

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