MAYA'S TOUCH
Maya Jama’s sexiest Love Island outfits ever from internet-breaking ‘underboob’ outfit to cheeky see-through mini-dress
MAYA Jama has long been showbiz royalty - and there's no doubt she's a fashion queen, too.
Her styling chops really came under the spotlight when she took over from Laura Whitmore as the new presenter of Love Island last year, with her internet-breaking outfits frequently selling out.
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This week, the 29-year-old turned heads in what some fans are calling her sexiest outfit ever on the show.
She sizzled in a daring latex number for the Casa Amor recoupling episode, which featured bold flame-shaped straps.
The £600 dress is from London-based designer Poster Girl and is available in black and red.
Aware of the standards she has set with her fashion, Maya told The Sun last year: “The pressure is on for my stylist because the dresses did very well last series.
“We haven’t decided yet, but I’ve said that I want to look beachy, sexy and fun."
From sexy cut-out frocks that showed off her incredible figure to scene-stealing red carpet numbers, here we look back at the outfits that prove Maya's got the Midas touch.
300% sales increase
Maya made a huge impact on her Island debut last year when she stepped out of a helicopter in Cape Town wearing a red crochet two-piece set.
The co-ord was handmade by entrepreneur Sierra Ndagire, who says she stayed up all night to make sure it was just perfect.
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After the episode aired, the designer said she experienced a huge boost in sales and interest.
Speaking to The Mirror, she said: "It was shocking, very exciting, I didn't care if she wore it or not, the request alone was a big complement. I've been a big fan of hers."
Maya Jama stuns during villa entrance
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She had so many people putting in requests for the £200 outfits in different colours that it led to a 300 per cent increase in sales.
Clicks on her website also shot up by 1,000 per cent. Worth the late night, Sierra!
Maya clearly has a thing for crochet dresses, too.
For this season's launch, she looked amazing in a £464 hand-crocheted mini dress by designer Korlekie Otufu.
Sold out
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In the same episode where she wore the crochet dress, Maya also appeared in a figure-hugging cut-out black piece that almost broke the internet.
The star looked breath-taking in a £1,500 maxi dress by Mônot, the luxury label by Eli Mizrahi, which featured a halter neck and cheeky underboob cut-outs.
Hundreds took to the internet to gush over how stunning she looked as she sashayed down the walkway to speak to the new Islanders.
Fans hoping to shop the look were left disappointed, though, as shortly after the scenes aired, the dress had already sold out.
Launching in style
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Although this year's All-Star series got mixed reviews, Maya's fashion choices were always a big hit.
For the launch episode, Maya donned a see-through white frock with a high thigh slit.
The figure-hugging halterneck frock showed off her remarkable figure.
She paired the look with metallic heel slippers and wore her long locks curly. She also kept it simple with minimal jewellery and makeup.
Fans can get their hands on the Marcia maxi dress from Mixedgals, which costs £390.
For the current season's launch, Maya was equally as stylish. She wore a black sequined dress also with a daring thigh-high split.
The dress was painstakingly made exclusively for Maya by designer Genevieve Devine.
She said: "Each leather disc was individually punched out from salvaged leather off cuts and linked together by hand in our London studio, with leather straps and chain fastenings."
Backless winner
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For the All Stars final earlier this year, Maya strutted into the villa in a floor-length backless dress.
To match the sexy number, she wore a pricey pair of heels - the GEDEBE Dita mules, which cost nearly £1,000.
Social media was awash with fans who were blown away by the classy look.
One tweeted: "OH MY GOD" while another said: "Now that’s a final look."
Show stealer
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On a February episode of Love Island, Maya once again had all eyes on her as she entered the villa in a red satin bodysuit and matching velvet wrap-around skirt.
The two-piece by American designer LaQuan Smith - who has dressed the likes of Beyonce - remains one of her most talked about looks.
It featured an asymmetric bodysuit with a high neck, completed with a draped shoulder and numerous cut-outs - clearly a favourite of hers.
She also had a midi-length wrap skirt, which perfectly accentuated her curvy frame.
While the skirt could still be found on the designer's website for £745, the bodysuit appears to have sold out.
Fanci number
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While many anxious Islanders trembled in fear at the sight of Maya, viewers at home were always guaranteed a treat, thanks to her incredible wardrobe.
During a double eviction, she looked mesmerising in a semi-sheer dress by up-and-coming fashion label Fanci Club, loved by celebs including Dua Lipa.
Maya once again proved red is her colour with the dress, which had a floral design on the left side of her shoulder and a plunging neckline.
After she was seen in that particular colour, it completely sold out, with many fans having to turn to dupes of it.
In demand
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During the show's initial coupling up, Maya made an excellent first impression in a splendid blue and green tie-dye dress by Roberto Cavalli.
It featured all of Maya's go-to fashion details - a plunging neckline, figure-hugging, and a tiered ruffle skirt.
But despite being part of the high-end designer's Resort 2023 collection and in high demand, it was not readily available to buy.
Instead, several publications offered readers similar versions they could purchase.
Influencing dupes
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Maya was praised for introducing luxury brands to the show, which has had long-standing partnerships with fast-fashion outlets such as I Saw It First and Oh Polly.
But many of the items she wore were extremely pricey, with some going into the thousands.
As a result, a number of brands came up with dupes, including Pretty Little Thing, which was slammed for trying to recreate her Mônot dress.
Going for just £28, eagle-eyed fans were quick to call out the firm, with one tweeting: "No one is pulling this off like queen Maya so behave."
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Another quipped: "When you copy the A-star student and get an F."
In subsequent seasons, many fans have rushed to retail websites to find dupes of her iconic outfits.
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