I’m a fashion expert and there’s a budget shapewear that’s better and CHEAPER than Kim Kardashian’s Skims
WHEN Skims burst onto the shapewear scene in 2019 we didn’t have any idea who successful it would be.
Fast forward to now and the jewel in the Kim Kardashian crown is worth a fortune, with Forbes reporting that she made $600 million from the brand in 2021 alone and is valued at a staggering $3.2 billion.
Since launching with just control underwear, the moguls brand now sells clothing and loungewear, swimwear, underwear, accessories, shoes and kidswear.
Plus the Kardashian launches seasonal ranges for holidays such as Valentine’s Day collection and Christmas.
Skims is popular across the globe and it's not just Kims midas touch that has made her undies big sellers.
She’s also roped in supermodels, Kate Moss, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Candice Swanepoel and Megan Fox and of course her family including sisters Khloe Kardashian and Kylie Jenner.
With clever designs, shapes and shades that sculpt your figure Kim's brand has become a go-to for shapewear lovers.
However there is a catch, the price.
Her Sculpting Bodysuit, in popular shade black, will set you back £60 and the Butt Enhancing Short is priced at £58.
That's a lot of money for just a lot of elastic.
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But as ever Primark were hot on her heels and brought out a dupe to rival the reality stars essential body suit.
The Primark double comes in sizes XS to XL which equates to size 6/8 to 18/20, whilst Kim's brand goes to a US 26 which is a UK 22.
Fans went wild when the first Skims inspired collection appeared in Primark stores, including snapping up the range of neutral underwear and loungewear.
But their bodysuit is only £8, that means you save £52.
I’ve tried Skims and Primark's bodysuits and they’re the same. Both equally as comfortable, both hold you in, create a cinched waist and smooth out lumps and bumps.
But the price difference means that Primark comes out on top.
Primark also sell their own seam free Bumlift Short, £6, Lycra Shapewear Bodysuits, £12, and Cupped Lycra Bodysuits, £16 that mirror styles Kim is flogging.
And it's not just the shapewear itself, even the packaging features figures that look like they’re from a Skims campaign.
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It’s safe to say that if you’re after a piece of the Skims pie, you should just get down to your local Primark instead.
