AN increasing number of high-street stores are selling designer dupes for a fraction of the cost.
And Primark is no different...
Most recently, the cheaply-priced clothing store sent shoppers into a frenzy after launching a pair of shoes that look almost identical to the popular £70 New Balance 725 trainers.
With a very similar design - including replica soles and markings at the front of the show - Primark's version are almost identical.
However, there's one major different - no hefty price tag.
Instead, they are priced at a very reasonable £16 - meaning a whopping £54 saving.
READ MORE ON SHOPPING
In a reel shared to Primark's , fashion guru @jesselleking can be seen trying on the shoes in question with four different outfits, showing how they can be dressed both up or down.
Primark captioned the post: "The most versatile trainers you need rn.”
FABULOUS BINGO: Get a £20 bonus & 30 free spins when you spend £10 today
Bearing in mind their striking similarities, it's little surprise the dupes have gone down a storm online.
“She wears these so well!" enthused one.
Most read in Fabulous
A second noted: “I was so tempted to pick these up in the Trafford Centre store today but I own way too many pairs of trainers already.”
A third praised: "Looking cute af."
Meanwhile, a fourth commented: "Loveeee."