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AN increasing number of high-street stores are selling designer dupes for a fraction of the cost.

And Primark is no different...

Shoppers are going wild for New Balance trainer dupes that are almost identical to the real deal but so much cheaper
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Shoppers are going wild for New Balance trainer dupes that are almost identical to the real deal but so much cheaperCredit: Instagram
The New Balance 725 trainers retail at £70
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The New Balance 725 trainers retail at £70Credit: NEW BALANCE

Most recently, the cheaply-priced clothing store sent shoppers into a frenzy after launching a pair of shoes that look almost identical to the popular £70 New Balance 725 trainers.

With a very similar design - including replica soles and markings at the front of the show - Primark's version are almost identical.

However, there's one major different - no hefty price tag.

Instead, they are priced at a very reasonable £16 - meaning a whopping £54 saving.

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In a reel shared to Primark's , fashion guru @jesselleking can be seen trying on the shoes in question with four different outfits, showing how they can be dressed both up or down.

Primark captioned the post: "The most versatile trainers you need rn.”

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Bearing in mind their striking similarities, it's little surprise the dupes have gone down a storm online.

“She wears these so well!" enthused one.

A second noted: “I was so tempted to pick these up in the Trafford Centre store today but I own way too many pairs of trainers already.”

A third praised: "Looking cute af."

Meanwhile, a fourth commented: "Loveeee."

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