Iceland shoppers go wild after spotting iconic 90s brand turned into a snack & the nostalgia is real
IF you're a 90s kid, chances are you spent much of your childhood chewing away on some Hubba Bubba.
So it's little surprise that shoppers have been sent into a frenzy after hearing that the much-loved chewing gum is returning...in the form of a frozen treat.
Facebook account Newfoodsuk announced the news and penned: "New Hubba Bubba Ice Lollies coming soon to Iceland Foods (TalkingRetail.)"
According to , the supermarket will be exclusively stocking the frozen snacks, with a pack of four costing £2.99.
The American bubble gum brand was first launched in the 70s, but it grew in popularity in the 90s and Noughties.
And many were excited to take a trip down memory lane - with some admitting they were even "rushing to make room in their freezers."
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It wasn't long before over 10,000 nostalgic shoppers took to the comments section, with many sharing their delight at the news.
"Brings back childhood memories but in ice lollies we will have to try them!" enthused one.
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A second quipped: "Currently clearing a shelf in my freezer."
A third admitted: "Ok this looks good not gonna lie!"
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Meanwhile, a fourth noted: "Why do a see this and think of us making these into cocktails."
Another penned: "I’m gonna have to start shopping in Iceland."