KATE'S CAMPAIGN
Princess Kate reveals message of support to people struggling with addiction as she vows ‘we’re here for you’
PRINCESS Kate has issued a message of support to people struggling with addiction - vowing "we're here for you".
The Princess of Wales, who is a patron of addiction recovery charity The Forward Trust, revealed the touching message to those suffering with addiction - saying: "recovery is possible".
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On the first day of Addiction Awareness Week, she said anyone suffering should not let shame hold them back from getting the help they need.
In her message, the mum-of-three said addiction is a "serious health condition" and "not a choice".
A video released showed Kate surrounded by family photographs as she said: "Addiction is a serious mental health condition that can happen to anyone, no matter what age, gender, race or nationality.
"As patron of The Forward Trust, I have met many people who have suffered from the effects of addiction.
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"Attitudes to addiction are changing. But we are not there yet, and we need to be.
"Still the shame of addiction is stopping people and families asking for help and people are still tragically losing their lives."
Kate added: "We as a society need to recognise that the only way to help those suffering is to try and understand what has led them to addiction, to empathise with them and to be compassionate to their struggles.
"And so today, during Addiction Awareness Week, I want to share a message of support to those who are continuing to suffer.
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"Please know that addiction is not a choice. No one chooses to become an addict."
She explained in the short clip the charity are offering help across the country and reiterated "recovery is possible".
It comes after the Princess and husband Prince William discussed mental health issues with youngsters as part of World Mental Health day.
The Prince of Wales told Radio 1's Newbeat life can suddenly change and “you realise you don’t necessarily have the tools or experience to be able to tackle that”.
Mike Trace, chief executive of the charity said at a time where addiction is growing, it's vital awareness of its causes is understood.
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"Addiction Awareness Week speaks directly to people impacted by addiction, offering support and understanding so that more people ask for and receive help," he added.
"At a time when addiction is growing across the UK it is crucial we build awareness of its causes and act quickly to stop this tide, to get in early to reduce the impact on families and children, and make sure that people are able to access the support and treatment that we know makes recovery from addiction possible."
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