People are only just realizing the hidden meaning of the Pinterest logo – and have plenty of questions
PINTEREST fans have just realized that the iconic design app has been holding a secret - and the key is in its brand logo.
The site is known to cater to creatives, and now people are discovering that the famous Pinterest logo depicts a pin, perfectly capturing the company's main objective.
Pinterest is an app designed for curators to bundle a group of photos, videos, or gifs to display on a "pinboard."
Many artists and designers create pinboards to collect inspiration for upcoming events, like weddings or birthdays, or perhaps to prepare ideas for redesigning their homes or trying out a new fashion style.
Hence, the choice to incorporate a pin in the company logo seems quite reasonable.
However, in the comments section, people debated the use of the pin to represent the creative design company.
While some people appreciated the clever icon, other's found it to be a bit confusing.
"I always thought it was a needle and thread. Huh..." one confused Pinterest user admitted.
Another comment read: "Gee, and here I thought it was stylized text."
"Looks more like a flat head thumbtack," a third speculator noted.
Other people thought that the image was quite clear.
"You guys seriously didn't notice that?" a final person asked.
One of the company's main goals is for its users to feel "inspired," according to one of the app's founders, Evan Sharp.
Driving inspiration was one of the factors considered in the logo design, but the task was not as simple as it may seem.
In fact, the company has undergone many logo design changes over the years.
Back in 2010, the company used a blue and grey monochrome design. The shadowed script created a friendly, hand-written feel.
However, a year later, Pinterest leadership decided that it was time to make a more dramatic statement.
The company opted to switch to an iconic deep red color in 2011.
It also added the unique pin design and cursive font to distinguish itself from competitors, such as Instagram.
Finally, in 2016, Pinterest updated its font to sans-serif for a more serious typeface. The brand has remained unchanged since.
Pinterest is not the only company to place a clever message in its brand.
The popular shipping company, FedEx, prides itself on its fast-paced deliveries and wants customers to remember that.
The company has artfully placed a tiny arrow between the letters E and X, representing forward momentum and efficiency.
The iconic ice cream company, Baskin Robbins, has also used its logo to show off one of its best assets.
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If you look closely, the logo features the number "31" within the B and R, to represent the 31 flavors the dessert shop is most famous for.
Tactful logos help people connect a brand with its service, and that memory is important for any business looking to drive revenue.