My 10-year-old daughter’s a millionaire & could retire at 15 – she’s already got a £43k car and a wardrobe worth £45k
ROXY Jacenko, 41, an entrepreneur, lives in Sydney, Australia, with her husband Oliver, 36, and children Pixie, 10, and Hunter, seven.
“Relaxing on a sunlounger at my beach house in Sydney, I glance at the multimillion-pound property next door and imagine the day my daughter can buy it for herself.
There would be plenty of room for her designer wardrobe, stuffed full of Fendi and Gucci, and space in the driveway for the £160,000 Lamborghini Urus she has her heart set on.
Pixie’s an entrepreneur, earns a six-figure monthly income and has a taste for the finer things in life.
She’s also just 10.
While other children her age are watching cartoons, she’s running an online fidget toy shop called Pixie’s Pix, which she launched during the pandemic.
It all started when Pixie was scrolling TikTok in March 2021, and fidget toys were trending.
At that time, I ran a website called Pixie’s Bows, selling hair accessories.
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But after seeing how fidget toys were growing in popularity, she insisted we stock them and said she wanted to get involved.
I helped her make contact with suppliers and I invested in the initial stock, but since then, it’s been Pixie in charge.
She knows what kids want and has marketed and advertised the business on her own Insta account and a dedicated business one.
A year on, her products, including fidget toys and accessories, constantly sell out and are shipped across the world.
She even employs six members of staff to help run the warehouse, website and social media.
In her first month she earned £100,000, which was amazing.
I run two businesses and am a bestselling author, but Pixie’s success is all down to her.
It’s a kid-owned, kid-run business and she’s so hard-working.
In her first month she earned £100,000, which was amazing.
Roxy Jacenko
She does a full day at school then comes back to the office to look at sample products.
Until the end of 2021, when lockdown here forced shops to close, she also had stalls at local shopping centres, which Pixie and the adults she employs manned, and I’ve even found her in our drive selling stress balls to passersby.
She never misses an opportunity to make a sale!
We don’t take a penny from Pixie’s business.
My husband Oliver is a banker, and we can afford a great lifestyle, a beautiful home that has a room just for my £500,000 collection of Hermès Birkin bags, and a holiday home in Tasmania.
It’s taken years to get where we are, but Pixie could retire at just 15, when she’s on course to be worth £6million based on profits to date.
Her brother Hunter isn’t far behind, either, after we helped him set up a kids’ streetwear business.
Despite their success, we tell the kids they need to stay in school, study hard and go to university.
She knows how fortunate she is, so likes to give back and recently donated £42,000 of toys from her business to a children’s hospital.
Roxy Jacenko
After that, it’s up to them what they want to do, but we want them to have that foundation and discipline.
Pixie doesn’t have access to her earnings – it’s all reinvested or saved for when she’s older.
But I love spoiling her, like last August when I bought her a £43,000 Mercedes-Benz.
Of course, she can’t drive it – her nanny does the school run in it – but Pixie loves to tell people it’s hers.
She also has a designer wardrobe worth £45,000, but she often prefers just to wear leggings and a T-shirt.
To look at her, you’d never know she’s predicted to be worth £11million by age 18 – she’s just an ordinary kid who likes hanging out at the beach with friends.
Pixie lives a privileged life, but we’ve been through tough times too, including when she was six and I was diagnosed with breast cancer.
She was my rock, even though it was scary.
It’s taken years to get where we are, but Pixie could retire at just 15, when she’s on course to be worth £6million based on profits to date.
Roxy Jacenko
She’s also experienced bullying, like when I shared her Christmas wish list on Instagram.
She’d asked for an expensive skin cream and people were saying she was a spoiled monster.
I reassured her that they were just jealous and to pay them no attention.
She knows how fortunate she is, so likes to give back and recently donated £42,000 of toys from her business to a children’s hospital.
When I see Pixie at her laptop, dealing with orders, my heart fills with pride.
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I don’t care if anyone thinks she’s too young to have her head in spreadsheets – it makes her happy, and I know even greater things lie ahead for her.”
BTW
The TikTok tag #fidgettoys has been viewed more than 10 billion times.
Fidget toys are stress-relievers, and can help to deal with ADHD and anxiety.
The average retirement age in Australia is 55.
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