Adidas sports bras spark debate as they post 25 photos of women’s bare breasts in latest campaign
ADIDAS has divided opinion with part of their new ad campaign for sports bras, which features the bare breasts of 25 women.
The company shared the advert on its Twitter on Wednesday afternoon and immediately garnered a lot of attention.
The company captioned the image: “We believe women’s breasts in all shapes and sizes deserve support and comfort.
“Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”
The company used the photo to promote its new bra collection and used the hashtag .
While some thought the ad was a move in the right direction for body positivity, others interpreted the image as explicit.
One critical viewer wrote: “Shouldn’t it at least show how their “body-positive” bras support all different kinds of boobies?
"Or is this just another shock ad designed only to generate revenue by using women’s bodies? Exhausting.”
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“ what the hell?! Leave something to the imagination”, said another.
“I’m all for boobies and positivity but like…what are they selling?” they wrote.
Another commented: “This isn’t page 3 hun.”
The official Playboy Twitter account thought the post was brilliant, and said: “This is the breast ever!”
And many others supported the bold advertisement, viewing it as a move towards body positivity.
One commenter wrote: “My wife is one of the women who volunteered to be photographed for this new Adidas campaign.
“At first I was very uncomfortable with it but my wife & her sisters sat me down & taught me the importance of body positivity & female autonomy. I now understand & support Adidas.”
Another Twitter user said the advertisement “excites [her] so much”.
For more fashion stories, check out "I went on a date – it was all going well until I realised what had happened to my trousers".
Plus, this man used to work in Topshop, and always called out customers for the same thing.
And this lady was shamed for wearing a crop top to the store and couldn't believe the hate she was subjected to.