The Range fans swear there’s a hidden message in the shop’s logo and say it’s actually got a totally different name

SAVVY shoppers love The Range for their bargain deals but regulars of the discount store may not have noticed something while browsing the aisles.

One woman pointed out that there could be a hidden meaning in the shops logo that would completely change the name.

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She pointed out that the "R" in the shop's logo is in a big orange circle and when read as a whole the name says: "The Orange".

The woman wrote: "So I blew my own mind today. I realised that The Range has an R in an orange circle as their logo, but I can't unsee it as saying anything other than Orange now??

"Has it been called The Orange all along and we've not noticed? Honestly I am baffled. Someone please explain this to me and restore my faith in humanity."

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Thousands jumped in to say they were baffled by the sign now that the woman had pointed out the potential secret message.

One said: "Until you mentioned it, I've never noticed it before. That's what lockdown does for you."

While another added: "This is something I haven’t stopped thinking about since I saw this."

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And a third said: "That's actually well annoyed me."

The Range set the record straight in a post on , and said: "We've received so many messages about this viral post.

"It's taken you all a while to notice. We do love the colour O-Range but all jokes aside we are officially called 'The Range'."

But despite The Range confirming, a few shoppers decided "The Orange" is much better suited.

One said: "Calling it The Range is old school. It's The Orange for me from now on..."

Another agreed: "Wait whattttttt now I will only refer to it as orange."

And a third said: "It's orange from now on!"

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