Millions of Brits want to give up their day jobs to be social media stars, survey reveals
Millions of Brits want to give up their day jobs to become online stars, according to research.
A study of 2,000 adults found 29 per cent would give up their current career if they were able to become a successful full-time creator.
Of those polled, seven in 10 regularly use social media accounts and spend an average of two hours a day scrolling.
But this doubles to four hours a day for 18–24-year-olds.
When it comes to posting, the typical adult does so twice a week on average, with 18–24-year-olds sharing content four times a week.
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Top reasons for wanting to give up their job and become an online streamer include being their own boss and controlling their schedule (45 per cent), getting creative (41 per cent) and sharing a passion with others (37 per cent).
And a quarter admit they’d do it to feel famous, while 30 per cent believe it would be stress-free.
A further 27 per cent think their life would be easier if their full-time job entailed creating social media posts.
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The research, commissioned by Logitech for Creators, found more than half believe great online content can lead to a successful career, inspired by the likes of Dr Alex George, KSI and PewDiePie, who are among the nation’s favourite creators.
While 60 per cent of 18–24-year-olds, more than any other age group, believe earning money via social media is ‘easy’.
This younger demographic is also currently the most active online, having an average of 506 followers across their platforms, compared to the national average of 328.
They also regularly use five different accounts – two more than the average.
A spokesperson for Logitech for Creators said: “Social media has allowed millions of people to set up careers virtually – whether creating and sharing videos, images, advice or selling items, it’s an accessible place for anyone anywhere to do what they love.
“Content creators have managed to make a career from their digital talents but there’s a lot of time, effort and high-tech products that go into shooting a video for YouTube or simply posting an image on Instagram.
“It’s important that anyone who wants to make being a content creator a reality – and there are lots of them by the looks of the results – has the right tools to get them started, it will really help them stand out from the crowd if their content is of a high-quality.”
The study also found the barriers that hold people back from having a career in social media include wanting to keep their life private (39 per cent), not knowing where to start with creating content (28 per cent) and not having enough followers currently (22 per cent).
And 36 per cent aren’t even aware that being an online content creator could be a full-time job.
When it comes to the logistics, half believe they would need a good quality camera or webcam to be successful and 47 per cent admitted they’d need a lot of time to create content.
High-tech editing software, a microphone and a nice backdrop were also believed to be required.
Among the most popular social platforms to use currently are Facebook, Instagram and YouTube – all beating TikTok which took off during the pandemic.
It also emerged that a third of those polled via OnePoll have been inspired by content shared on social media by established creators.
Relatable posts, recommendations for places to go and the high quality of videos and images are what Brits find most engaging about online content.
For more social media stories, have you heard of the TikTok green goddess salad?
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