WED YOU BELIEVE

You can now rent expensive designer wedding dresses for as little as £15 for your big day

BUYING a dress is arguably one of the most expensive parts of a wedding, and probably the priciest frock you’ll ever own. 

But now brides-to-be can save themselves a pretty penny by renting gowns instead - from as little at £15 a day. 

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Buying a wedding dress is arguably one of the most expensive parts of weddingCredit: byrotation.com
  • Ganni, By Rotation, £20 per day -

An app has been created which lets women hire designer dresses for a fraction of the cost of buying them. 

By Rotation, which describes itself as a 'fashion rental platform', has a pretty impressive selection of white dresses perfect for a wedding

Big names such as Carolina Herrera, Victoria Beckham, Atelier Colpani, Jacquemus, and Kate Midddleton’s favourite, Jenny Packham, are all available on the app. 

Prices start from around £15-a-day and go up to £1,000, so there’s something for every budget. 

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Eshita Kabra-Davies, founder of , told : "We have seen an increasing number of brides-to-be sign up on the app and make enquiries for their big day.

"It's pretty common for the groom to rent his tux, but renting a wedding dress seems to be more unconventional even though it would be the perfect something borrowed."

Some dresses have a minimum rental period, such as two days, and there’s also the option to hire a frock for a week. 

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One former bride, hiring out her Atelier Colpani dress which originally cost £3,000, said: “This dress has been hanging in my wardrobe for nearly two years. 

“While I hold sentimental value towards my dress and love it, I'd love to rent it out for someone to have the opportunity to feel the same way on their special day.”

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