Mrs Hinch is worth £1million and bags £6K per Instagram post, according to new research
MRS HINCH has an army of followers on Instagram who eagerly await her posts, which now earn her £6,000 every time she shares one.
New research has revealed that the’ Cleanfluencer’ rakes in an average of £5,900 each time she posts on social media.
And the Essex housewife, real name Sophie Hinchliffe, is now thought to be worth an estimated £1 million, according to .
Sophie, who is mum to baby Ronnie, is the UK’s leading Cleanfluencer.
She is second only in the world to Japanese cleaning enthusiast Marie Kondo, who earns a whopping £6,800 per post after being popularised following her namesake Netflix show.
Mrs Hinch currently boasts 2.8 million followers on her Instagram account, meaning she has plenty of opportunities for lucrative sponsorship deals.
The cleaning guru has recently worked with companies such as ilovewallpaper.co.uk, Very and Killeen who have paid her to feature their products in her posts.
The mum-of-one also owes her fortune to the recent launch of her book Hinch Yourself Happy which sold 160,000 copies in the UK in just three days, topping the Amazon’s best-seller list even before its launch.
And this month saw the launch of her second tome, Mrs Hinch: The Activity Journal.
Sophie was catapulted to fame in 2018 thanks to her fun and budget cleaning hacks with fans claiming that the inspiring cleaning content has "changed" their "lives"; and worked wonders for their mental health.
Sophie revealed that she didn't go looking for online fame and only created the Mrs Hinch Home account two years ago to avoid "clogging up my personal Instagram and boring everyone with home pictures".
During her "early to mid twenties", Sophie suffered with "anxiety and panic attacks" and discovered cleaning was her ultimate coping mechanism.
Sophie said: "I've always been a worrier. But whenever I felt like I might have a panic attack, I would then get up and grab a cloth or a mop or a hoover and just start going."
Having experienced firsthand the calming powers of cleaning, Sophie would work through a to-do list of chores and found that "getting through them was so rewarding".
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Along with "minkeh" the Minky cloth, which often sells out in stores, Sophie has also started another online cleaning phenomenon in how she stores her utensils... known online as her very own "Narnia".
In other Mrs Hinch news, a woman gave her mismatched kitchen a makeover inspired by the cleaning guru, using just grey paint and Fablon.
And Mrs Hinch favourite Zoflora has released a Christmas range and they're available for 99p in Home Bargains.
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