CUP ABOVE
We struggled to find the perfect bra so we created the world’s first £18 ‘breast lift in a box’ now worth millions
THE SISTERS who founded the best-selling body tape that's like a "breast lift in a box" have revealed Kim Kardashian's famous duct tape photo was their inspiration.
Bianca and Bridgett Roccisano are now earning millions from their Booby Tape, which costs £18 a roll on .
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- Booby Tape Black, £18, Pretty Little Thing -
Speaking to the , the siblings - who are from Victoria in Australia - came up with the idea for a body tape, that's strong enough to support larger busts, after struggling to find bras to go with their backless or off-shoulder outfits.
"We looked online for a breast tape and realised there was nothing available so we decided to create one," explained Bianca, 34, and Bridgett, 28, of how they took a cue from the Keeping Up With The Kardashian star's Instagram throwback of herself with breasts fixed in place with duct tape.
They headed to a hardware shop to recreate the fashion trick for a night out - but when they got home they struggled to remove it, suffered an allergic reaction and discovered it had ripped their skin.
This prompted them, after a year of research and testing, to launch Booby Tape in 2018.
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The versatile product is now available in five-metre rolls in black, nude and brown colours
It can be cut to shape - making it great for revealing ensembles - and you can also purchase nipple covers to protect sensitive areas.
The sisters revealed how they started their business with £8,000 and spent £3,700 on a photo shoot.
Their first order was for just 200 rolls because they weren't initially sure they would be able to shift the stock.
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However Booby Tape was a fly-away success and can now name Heidi Montag and Kylie Jenner's best friend Anastasia Karanikolaou among its celebrity fans.
Their Instagram account - which boasts 79,000 followers - features 'before' and 'after' images from happy customers.
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The sisters say these transformation pics are a key part of their marketing strategy.
According to , the tape is "sure to last all night even for those last on the dance floor".
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In other fashion news, we told you how Missoma has launched a £395 jewellery advent calendar packed with bestsellers.
We also revealed how a Boohoo shopper was left horrified by her skin-tight PVC trousers which sounded like "f*****g Selloptape" when she walked.
And style fans go wild for latest M&S "It dress" that's all over Instagram.
Fabulous put high street boob tape to the test using a wind machine