This £11 shampoo and conditioner is said to make Brazilian blow dries BETTER – and it has a 5,000 person waiting list
A SHAMPOO and conditioner specially formulated for intensive in-salon hair treatments is so in-demand, it has a waiting list of 5,000.
The products - priced at £10.95 each - are receiving rave reviews for their ability to increase the effect of intense treatments - such as Brazilian blowdries - by 45 per cent.
Conditioner, £10.95, WNt -
With ingredients including macadamia, argan and castor oil, the nourishing WNt products eliminate frizz and boost shine.
All sulphate-free, they work to repair damaged hair, while increasing the effect of treatments, which is why so many beauty fans have hailed them a hero product for salon aftercare.
Celebrity hair stylist, Joseph Criscuolo explained how he trialled the products himself, using both the shampoo and conditioner on eight models who had all had Brazilian blowdries (a semi-permanent hair straightening treatment that smooths and calms frizz by coating the outside layer of hair with Keratin).
He found that when using WNt products, the effects lasted for over 12 weeks, while with other competing brands, the treatment started to wear out after less than two months.
- Shampoo, £10.95, WNt -
The stylist - who is the mastermind behind Maisie Williams' and Kate Moss' locks - told : "In a trial, I performed Brazilian blow-dries on eight models, and proceeded to trial homecare products on the said models over a five-month period.
";Half used competing sulfate-free brands, and the other half used WNt shampoo and conditioner.
“The effects of the Brazilian treatment for those using competing brands started to wear out after seven weeks. The test subjects using the WNt brand saw longer efficacy (straight frizz-free hair) for over 12 weeks.”
The wonder products have since sold out twice since their release and now have a whopping 5,000 people on the waiting list.
At £11 each, they're slightly more expensive than high-street brands, but with these results, they certainly seem worth the extra few quid.
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