Sir Chris Hoy joins forces with Paddy Power and Prostate Cancer UK for The BIGGER 180 campaign
SIR Chris Hoy is swapping bikes for flights after teaming up with Paddy Power and Prostate Cancer UK for The BIGGER 180 campaign.
Launching at the Paddy Power World Darts Championship, the campaign aims to smash the silence around men's health and inspire men across the UK to take action before it's too late.
They are also offering a massive £180,000 bonus for every nine-darter, which will be shared evenly between the player, Prostate Cancer UK and a lucky fan in the crowd.
But it's not all about the cash.
Prostate cancer is the most common cancer among men in the UK, with 1 in 8 men diagnosed during their lifetime. Every 45 minutes, another man loses his life to the disease – that’s more than 12,000 men every year.
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