Ladbrokes UK: Sign up offers and sports promotions in 2024
UNLESS you've been living under a rock, you'll know that Ladbrokes are one of the most recognisable betting companies in the UK with a rich history dating back to 1886.
They are undoubtedly one of the top heavyweights in the industry, but after more than a century, do they still pack a punch?
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I signed up and quickly realised exactly why Ladbrokes remain a big player with UK punters.
Ladbrokes offer customers a huge range of betting markets along with a smart, simple interface and a bundle of innovative free games with attractive bonus features.
On this page, I will take a closer look at Ladbrokes, and the betting offers awaiting both new and existing customers.
Latest Ladbrokes offers and bonuses for sports
Sports betting punters at Ladbrokes can take advantage of a range of promotions. Some are specific to a particular sport, while others are more generic. The following are the offers available at Ladbrokes today:
Bet £5 get £20 in free bets
My first task was to take advantage of Ladbrokes' welcome bonus, which gifts new customers £20 in free bets when signing up. I'm glad to report the process was very straightforward. Shortly after placing a £5 bet at odds of 1/2 or greater, I received four £5 free bet tokens, which were valid for seven days.
The stake is not returned, which is standard practice in my experience, with only winnings made from free bets being available to withdraw. I had no problems getting the welcome bonus having deposited using a debit card, but it's certainly worth noting that deposits made using prepaid Cards, Moneybookers, InstantBank, PayPal, Paysafe, Neteller or Skrill are not eligible.
1-2-Free
Ladbrokes 1-2-Free
Win up to £100 in cash
18+. UK&ROI. Online and mobile app. Predict the correct score and you could win cash (£100) or free bets (valid 7 days, stake not returned). Entries before first scheduled Kick Off. Max 1 prize/player. Payment method restrictions & T&Cs apply.
Love a free game, me. And this one couldn't be simpler. Successfully predict three scores in order to win up to £100 in cash or free bets. Predictions must be made ahead of kick-off on selected football matches. Even if you do not predict all three scores correctly, you will earn a £5 free bet for a double or a £1 free bet for a single accurate prediction.
Best odds guaranteed
Ladbrokes BOG
Get the best odds
18+, UK&ROI only. Win or E/W single and multiple bets on UK & Irish Horse Racing only. Capped at £/€50k/customer per day. From 8:00am on day of event only. If Rule 4 applies we pay BOG after deductions. No cash out. T&Cs apply.
Available on UK & Irish horse racing from 8 am on race day, this best odds guaranteed promotion means that if you take a price and the starting price is bigger, Ladbrokes will pay out at the greater odds. Available on singles and multiples, winnings are capped at £50,000 per day.
Acca insurance
Ladbrokes acca offer
Boost, track, edit & insure your acca
18+. UK&IRE only. Online & Mobile. ACCA Insurance: Min selection odds 1/10. ACCA Odds 3/1. Pre-match straight line accas only. 1 free bet up to £/€10 per customer/day, valid for 7 days, stake not returned. Odds Boost: Up to £/€50 at boosted odds. Min 1 boost per day. T&Cs Apply.
I've noticed quite a few bookmakers offering acca insurance these days, and Ladbrokes are no different. Punters placing an insured football accumulator featuring at least 5 selections will receive a free bet if just one pick lets their bet down. I would like it to be higher, but it's currently available up to £10 and the promotion applies to Match Result, Both Teams to Score, Match Result and Both Teams to Score, Correct Score and or Over/Under Total Goals markets.
Things I love about Ladbrokes
I think there are many reasons why Ladbrokes continues to attract punters in the UK. Below are a few of my main highlights of the bookie:
- Large number of daily pre-match and live sports markets
- Sportsbook accessible on mobile
- Useful cash out feature
- Live streaming of selected events
- Competitive odds
- Free-to-play games like 1-2-Free
Things Ladbrokes could improve
There are very few limitations of Ladbrokes. However, there are a few areas in which the bookie could potentially make improvements:
- Their welcome offer (£20) is a bit low compared to other bookmakers
- Most promotions surround football and horse racing
How to sign up at Ladbrokes - Step by step
There were no hiccups when I registered with Ladbrokes. It's a very simple task regardless of which kind of device you're using. Below, I've provided step-by-step guides on how to register an account on both desktop and the Ladbrokes mobile app:
Register at Ladbrokes on desktop
- Visit the Ladbrokes website.
- Click on the “JOIN” button, located in the top-right hand corner of the page.
- Complete the registration form by entering your email address and creating a username and password. You must also select your country of residence and currency at this point.
- Select “CONTINUE” and complete the remainder of the form.
- Read and accept the bookie’s T&Cs and opt-in for promotions.
- Verify your account by clicking on the link found inside your welcome email.
Register at Ladbrokes on mobile
- Enter the App Store or Google Play and search for “Ladbrokes”.
- Click on the relevant download link.
- Once the download is complete, open the app for the first time.
- Tap on the “JOIN” button to open the registration form.
- Enter your email address and create a username and password.
- Complete the remainder of the form and confirm your new account.
- Verify via email and login for the first time.
How to place a bet
As is the case with signing up, you can easily place bets with Ladbrokes. The process is the same across all sports, with the following being a step-by-step guide for bettors to follow:
- Login to your Ladbrokes account.
- Click on the “SPORTS” button at the top of the page.
- Browse markets, including pre-match and in-play options.
- Add selections to your bet slip by simply clicking on the team or player.
- On the right-hand side of the page, view possible bets and returns.
- Enter your stake in the relevant box and click on the “PLACE BETS” button.
How to claim your bonus
As discussed, claiming my £20 worth of free bets as a brand new customers took a matter of moments and it's certainly worth taking advantage of. Below is a guide to claiming your bonus:
- Register an account at Ladbrokes on desktop or mobile.
- Deposit £5+ using a debit card.
- Place a sports bet of at least £5, at odds of 1/2 or greater, within 14 days.
- Upon your qualifying bet settling, receive 4x £5 free bet tokens.
- Use your free bets within 7 days.
Ladbrokes payment methods
In order to fund bets at Ladbrokes, punters must deposit money to their sportsbook account. A variety of payment methods can be used, although I would highly recommend using a debit card to claim your initial welcome bonus.
As you would expect, debit cards are accepted, including Visa and Mastercard options. Meanwhile, e-wallets PayPal, Neteller, Skrill and Trustly are also available, along with Apple Pay.
It is also possible to add funds to your online account in Ladbrokes betting shops. There are no processing fees to worry about at Ladbrokes either.
What is the Ladbrokes minimum deposit?
The minimum amount that punters at Ladbrokes can deposit will depend on the payment method selected. In most cases, just £5 can be added to your account in a single transaction. However, customers using Skrill, Neteller and bank transfer will find that they can deposit a minimum of £10.
What are the withdrawal times for Ladbrokes?
While deposits at Ladbrokes are instant, withdrawals will take between 1-5 working days. If you wish to get your hands on winnings quickly, using an e-wallet is the best option.
While all withdrawals are processed within 24 hours, they are completed within a matter of hours when using the likes of Skrill and Neteller. I found that PayPal withdrawals would also be paid into my account within a few hours -- much quicker then the 1-3 days when using a debit card.
Finally, bank transfers can take up to 10 days for withdrawals.
How to use cash out feature
The cash out feature at Ladbrokes makes it possible to settle bets before their completion. Punters will do so in order to lock-in a profit or cut their losses when things don’t go to plan. The bookie will offer punters a price to cash out, based on what is taking place on the pitch, court or track.
Bets can be cashed out on both desktop and mobile, with the relevant button being found in the “My Bets” section. You can also cash out bets in-store using the Ladbrokes Grid Card mobile app.
I should mention that only full cash out is available. This is in comparison to some other betting sites, where partial and auto cash out options are found. Most punters, including myself, will cash out on desktop or mobile. So, I have provided a guide on how to do so below:
- Login to your Ladbrokes account and access the “My Bets” section.
- Select the relevant bet.
- When you are ready, click/tap on the “Cash Out” button.
- The word “Success” will be displayed when your cash out has been processed.
- Funds will then be automatically added to your account balance.
More reviews of online UK bookmakers
- Parimatch review
- BetVictor review
- Unibet review
- Spreadex review
- Tote review
- kwiff review
- William Hill review
- Betway review
- BetUK review
- Coral review
Remember to gamble responsibly
A responsible gambler is someone who:
- Establishes time and monetary limits before playing
- Only gambles with money they can afford to lose
- Never chase their losses
- Doesn’t gamble if they’re upset, angry, or depressed
- Gamcare –
- Gamble Aware –
Find our detailed guide on responsible gambling practices here.
For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to
