William Hill review: Sign up offers and sports promotions in 2024
WILLIAM HILL remains a major player in the sports betting field. It was an ever-present in the high street where I grew up and across many towns and cities in the UK.
That success of the in-shop betting experience has been transferred online and they remain one of the biggest and most-loved betting operators - particularly when it comes to sports betting.
Find The Sun's betting publishing principles here
I've been a customer with them for a number of years now and you know exactly what you're getting with William Hill - there's never any nasty surprises. And that's a big reason why their loyal fanbase have stuck by them all this time.
Latest William Hill offers and bonuses for sports
William Hill has a host of multi-sport bonuses and promotions for both new and existing customers.
I initially took advantage of their sports welcome offer and use them for football and horse racing betting, so I also benefit from their daily and weekly offers which enhance my own experience with them.
Their current welcome offer enables new punters to claim £30 in free bets when signing up and staking just £10. While existing customers can get a number of other promotions that include acca boosts and insurance, bet boosts and best odds guaranteed on all UK horse racing.
These bonuses are of course subject to change, but it’s clear that William Hill is happy to reward its loyal customers with a continued array of offers. You can claim yours by registering for a William Hill account using a live promo code.
Welcome bonus
As I write this review, William Hill's welcome bonus enables new customers to enjoy £30 in free bets when they wager £10 on their first bet at odds of 1/2 or longer.
Win or lose, punters are handed three £10 free bets that they can use on any sport or market. These tokens remain valid for 30 days after the initial bet is settled.
Accumulator bonuses
William Hill offers a couple of different accumulator promotions to its customers.
Acca Freedom enables punters to either boost the odds of their three-leg or more accumulator or cover their 5+ leg acca with the insurance of a refund in free bets if one selection loses.
The same offer applies to #YourOdds accumulators.
Offers by sport
The Acca Freedom and #YourOdds Freedom promotions are available across all sports, as are William Hill’s Bet Boosts.
Football fan like me? You can play the Free or 4 game in a bid to win free bets and monthly prizes. This free-to-enter prediction game requires punters to pick six games that will have either three or four goals in them, with free bets worth £200 available to those who can correctly guess all six. It's tougher than you might think but it adds an extra dimension to your Saturday afternoon.
Horse racing punters have access to several promotions, including Best Odds Guaranteed, Pick Your Places and Lengthen Your Odds, which deliver enhanced prices on selected races.
William Hill best odds guaranteed
Get the best odds
18+. Play Safe. Max benefit £25,000 per customer, per day. Available from 10:00 on the day of the race until the ‘off’. Minimum runners will apply for enhanced place terms. Full T&Cs apply. Begambleaware.org
How to sign up at William Hill – step by step
Here, I'll talk you through the super simple way to sign up and register with William Hill.
When you load up the William Hill website for the first time, you will see a big green square which says ‘Join here’. It sounds a simple task but some operators make that bit difficult...
Click that and you will be presented with a registration form, which asks for some personal information (name, address, date of birth, etc.) as well as your desired username, password and security question. It took me less than a minute to do so.
At this point, I entered a William Hill promo code, which may be required to unlock the welcome bonus described above. Make sure you check for this before proceeding!
Your account live? Perfect, it's time to head to your dashboard and make that all-important first deposit. I use Apple Pay and my Debit Card for depositing but there's a number of different options to suit your needs. Once confirmed, you are free to begin betting!
I used the William Hill app to do the above and it was just as straightforward.
How to place a bet at William Hill
Once you have made your first deposit, you can begin your betting journey with William Hill.
On the homepage, you can browse the Featured Markets and Top Bets of the day and use the slider to take a look at the latest enhanced odds deals.
If there’s something specific that you want to bet on, you can use the A-Z menu on the left-hand side of the page to find your chosen sport. Luckily, football and horse racing come under the 'popular' section so accessing these markets is very simple.
Once you have found what you want to bet on, click on the odds to add them to your betslip. This will pop up on screen. Enter your stake in the box provided, double-check your selection and the amount, and then tap to confirm your bet.
How to get the most out of live streaming at William Hill
You can live-stream:
- Football
- Horse racing
- Tennis
- Snooker
- Cricket
- And many other sports at William Hill.
Head to the In-Play section of the site and click the button for ‘Streaming events only’. This will show only those games that are available for streaming, and when you click on any of these, you will see the video screen load up.
*Remember that to access live streaming at William Hill, you need to have placed a bet within the previous 24 hours.*
If you want to schedule in some viewing, click on your favourite sport and then tap the ‘Daily list’ heading. Use the dropdown menu to sort by ‘WH Streaming’, and you will see a list of the available streams for that particular day.
How to claim your William Hill bonus
To claim the welcome bonus at William Hill, you will need to follow these steps:
- Register your account using an active promo code - I did this via my phone and it was straightforward.
- Make a deposit of £10 or more - My debit card was used for the initial deposit and those details are then securely saved.
- Place your qualifying bet of £10+ on any sport at odds of 1/2 or longer - I opted for a race through the day - to unlock the free bets for football at night!
- Your £30 in free bets will be paid after your qualifying bet has been settled - Jackpot!
William Hill payment methods
To make your first deposit into your William Hill account, you can use any of the payment methods it accepts.
The payment options include Visa, Mastercard and Maestro debit cards, e-wallets such as PayPal, Skrill and Neteller, Apple Pay, ecoPayz and bank transfer.
It's then straightforward to deposit moving forward once you've used your debit card once - the details are stored there for the future. But I still tend to favour Apple Pay.
Deposits using any of these methods are normally processed instantly, though there may be a slight delay on bank transfers.
William Hill withdrawal options
Bag yourself a winner at William Hill? It's time to withdraw those winnings!
When they time comes, you have options as far as your chosen payment method is concerned.
You can opt for Visa, Mastercard or Maestro debit cards, PayPal, Skrill, Neteller, ecoPayz, or bank transfer.
The amount of time it takes for transactions to be completed depends on the method chosen. It is usually linked to your bank but any big bank can usually process these within a few hours. Though the official line is it can take up to 5 working days - and 24 hours for Paypal withdrawals.
William Hill minimum deposit
The minimum deposit that you can pay into your William Hill account depends upon the payment method chosen.
For Visa, Mastercard and Maestro debit cards, as well as Apple Pay, the minimum deposit is £5. This is another big reason as to why I prefer William Hill to other bookmakers, where the minimum amount is higher.
This minimum rises to £10 for PayPal, Skrill, Neteller and bank transfer, though.
How to use the cash out feature
For many of your open bets, William Hill will offer you a cash-out option that allows you to close your wagers early.
If your selections are looking more likely to win than at the start of the game, you may be offered a profitable cash-out. You can then choose whether to take the money or let your bet run.
On the flip side, if your selections now look less likely to land than when you placed the bet, your cash-out value might be lower than your stake. You must now decide whether to cut your losses and cash out or let the bet run and see if there’s a reversal in fortunes.
You can see your open bets in your account dashboard. Those that are eligible for cash-out will have a monetary value shown on them. To cash out your bet, simply click on this number and then confirm to close your position.
Free bets at William Hill
There are a couple of different ways that you can claim free bets at William Hill.
The first is through the welcome bonus I mentioned earlier, which pays out £30 in free bets when you place a qualifying £10 wager.
William Hill also offers a few free-to-play games, with free bets as one of the prizes on offer. Scratch of the Day, which is a virtual scratchcard, is available daily, while Free or 4 is available every week when there’s major football on.
More reviews of online UK bookmakers
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- Betway review
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Remember to gamble responsibly
A responsible gambler is someone who:
- Establishes time and monetary limits before playing
- Only gambles with money they can afford to lose
- Never chase their losses
- Doesn’t gamble if they’re upset, angry, or depressed
- Gamcare –
- Gamble Aware –
Find our detailed guide on responsible gambling practices here.
For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to
