I’M A Celebrity bosses have snapped up style queen Susannah Constantine after years of trying to get her to sign for the jungle show.
Susannah and telly pal Trinny Woodall, who fronted the BBC show What Not To Wear for five years, have always been top targets for ITV bosses.
And now the show’s producers have come up with a mega-money package to convince Susannah to ditch her luxury lifestyle and slum it in the Aussie outback.
They have stumped up more than £200,000 for the deal and after putting pen to paper she will jet Down Under ahead of the new series, fronted by Ant and Dec.
Bosses think Susannah, 53, will be TV gold as she struggles to cope living in the makeshift camp without all of her top fashion accessories.
A jungle insider said: “We have been after her for years, so this is a major coup. Susannah hasn’t done much telly recently but hopes being on the show will kick start her career again.
“She’s a woman who knows her own mind and is not afraid to speak out when she thinks something is wrong.
“We expect her to clash with the campers and definitely ruffle feathers.
“Fans will have a lot of fun seeing her stripped of her usual clothes and slum it in the jungle for the next few weeks.”
Susannah will be joined by ex-footballer Kieron Dyer.
Sources say the retired midfielder, 36, was signed up following the success of Jimmy Bullard on last year’s show.
One said: “They’ve scored a great signing with Kieron and bosses were keen to get him in after having Jimmy Bullard.
“Sports stars do notoriously well on the show as they bring with them huge amounts of supporters. As an ex-England player he’ll bring a huge audience.”